In the era of globalization, presence of competitive businesses in the market is increasing to a higher scale. The market environment is becoming more volatile with time. Therefore, in order to know the customers’ requirements and make the development of business strategies easier, companies are using business intelligence to gain insights about the various factors including customer preferences, product requirement, and processes that allow to boost the sales and help develop effective sales and marketing strategies.
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Business intelligence tools for sales and marketing offer the organizations with the ability to analyse customer demands, identify trending products, changes in the current sales and marketing strategies, amongst others. These tools allow to focus on the crucial areas of organization wherein there is a need for improvement in the efficiency and offer with solutions to streamline operations. For instance, 2019, HelloFresh, a fresh food company, has reported to have been saving about 10 to 20 working hours every day with their Tableau- powered automated reporting tool, which also aided them in optimising their marketing content. The tool also offered the company’s regional sales and marketing teams with real time data in order to help in decision making for development of certain business strategies. Therefore, the company achieved increased conversion rates for their marketing campaigns and improved customer loyalty through the utilisation of the tool. Hence, growing adoption of analytical solutions across enterprises to gather meaningful insights and expedite decision-making process is driving the growth of U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market.
Businesses generate large volumes of data regarding various parameters of their offerings and processes, and companies are facing challenges in interpreting data to achieve insightful information from these massive data volumes. Business intelligence tools are helping organizations to overcome the challenge of gathered data and gain information for development of better sales and marketing strategies. For instance, Crowd Media, which is a media and marketing company, utilized business intelligence tool in sales and marketing for improving their overall marketing efficiency by receiving information from tools to make necessary changes in their marketing metrics. In terms of revenue, U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market was valued at US$ 1,422.9 Mn in 2019 and is expected to reach US$ 2,472.1 Mn by 2028, growing at a CAGR of 8.3% over the forecast period (2020 – 2028). The study analyses the market in terms of revenue across the United States.
The report provides both, qualitative and quantitative research of U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market, as well as provides comprehensive insights and development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their regional presence, competitors, service offerings and specification amongst others.
Some of the players operating in the U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market are Chartio, Clear Analytics BI, ClicData LLC, Cyfe, Inc., Domo, Inc., Dundas Data Visualization, Inc., Google LLC, Infor, KlipFolio Inc., Microsoft, QlikTech International AB, Report Garden Inc., Salesforce.com, inc. + Tableau, Sisense Inc., Supermetrics, TIBCO Software Inc., Yellowfin International Pty Ltd and Zoho Corporation Pvt. Ltd amongst other market participants.
U.S. Sales and Marketing BI Tools for Startup, Middle-Market (MM) and Large Enterprises (LE) Market:
- By Offering
- Solutions
- Services
- By Organization Type
- Start-ups
- Middle-Market (MM) Companies
- Large Enterprises (LE)
- By Industry
- Healthcare and Pharmaceutical
- Education and Training
- Banking, Financial Services and Insurance
- IT and Telecommunication
- Travel and Hospitality
- Transportation and Logistics
- Manufacturing
- Government
- Automotive
- Marketing and Advertising
- Media and Entertainment
- Retail and Consumer Goods
- Others
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Website: www.absolutemarketsinsights.com