SaaS CRM Market Research Report

Technology / SaaS CRM Market / By /

SaaS CRM Market:

Growth opportunities in the SaaS CRM market look promising over the next six years. This is mainly due to the continuous technological advancement to enhance customer satisfaction and experience and growing use of cloud computing and SaaS CRM solutions.

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SaaS CRM Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

One of the major factors responsible for the growth of global SaaS customer relationship management is expanding SaaS CRM solutions by various organizations, accompanied by ongoing technological innovations to improve customer experience and satisfaction. Leading multinational companies excessively invest in the IT sector to augment their revenue and improve business relationships using customer databases, resulting in new opportunities for market growth. Moreover, the increasing deployment of SaaS CRM and cloud computing solutions promotes easy accessibility of SaaS CRM applications to several small and medium enterprises, thereby alluring new customers to choose these solutions to strengthen the sales operation and improve levels of security.

Furthermore, it offers efficiency in business operations management and provides data about customer behaviour patterns by analysing and capturing relevant data from different platforms like e-mails and social media. This feature aids the organizations to reframe the market strategies as per the altering consumer demand. However, increasing concern related to data security and software integration may curb the SaaS CRM market size.

End-User Segment Drivers

Based on the end-user, retail is projected to dominate the market over the forecast period owing to the surging acceptance of these solutions among the retail store to enhance customer experience & satisfaction, decrease operational cost, and strengthen its productivity and performance. These applications also help to gather and analyze information related to the changes in customers purchasing patterns, which aids in improving demand & supply, boost sales, and frame marketing & advertising campaigns.

Regional Drivers

Based on the regional coverage, Asia-pacific is expected to expand at a faster CAGR over the forecast period. This is because small, medium enterprises, and large enterprises are heavily investing in CRM to provide a better customer experience. The rising trend of start-ups, primarily in developing economies like India, will significantly increase their demand as they are pocket-friendly and provides a higher customer retention rate. Moreover, the ongoing boost in the manufacturing sector of Asian countries, including Japan, India, China, and South Korea, will propel SaaS CRM market share.

SaaS CRM Market’s leading Manufacturers:

  • Pipedrive
  • Atos SE
  • Amdocs
  • com, Inc.
  • Microsoft Corporation
  • Zoho CRM
  • Pegasystems, Inc.
  • SAP SE
  • Oracle Corporation
  • Adobe Inc.

SaaS CRM Market Segmentation:

Segmentation by Organisation Size:

  • Small and Medium Size Enterprises
  • Large Enterprises

Segmentation by End-User:

  • Retail
  • BFSI
  • Manufacturing
  • Telecom & IT
  • Healthcare
  • Other

Segmentation by Region:

  • North America
    • United States of America
    • Canada

 

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of the world (remaining countries of the LAMEA region)

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