According to research report “Real time Bidding Market by Auction type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops) and Region – Global Forecast to 2024″, MarketsandMarkets expects the RTB market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024). The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.
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IT and ITES vertical to hold the largest market size during the forecast period
IT and ITES is one of the most attractive verticals among the Small and Medium-sized Business (SMBs) for hardware adoption. IT and ITES companies ensure that employees undergo rigorous training and learning to understand the working of the current technical environment. Therefore, advanced technologies and various software and solutions can push this vertical to prioritize its actions and manage its workforce smoothly.
Bengaluru to have the largest market size during the forecast period
Bengaluru emerges as the biggest city in terms of adopting HCM software among the SMBs. The reason behind the highest adoption in Bangalore can be contributed to the number of startups in India, and Bengaluru is called the IT hub of India. These companies are focusing on automation of processes, such as new hires, and are therefore, focusing on integrating HCM software into operations to streamline various business processes.
Hospitality, and healthcare and life sciences are fastest growing verticals
Hospitality, and healthcare and life sciences are expected to be fastest growing verticals in the Real time Bidding market. Various vendors in the market are trying to find opportunities across these verticals. Hospitality and healthcare would grow at fast rate, as players in the market are focusing on targeting various hospitals to get untapped opportunities.
Ahmedabad and Pune are the fastest growing cities :
Ahmedabad and Pune are expected to be the fastest growing cities in the Real time Bidding market. The increasing focus of vendors, the increasing number of initiatives toward the adoption of HCM software would act as a growth driver for the adoption of HCM software across these cities.
Market Players :
Major vendors in the Real time Bidding market include Keka (Hyderabad), Darwinbox (Hyderabad), greytHR (Bengaluru), ZingHR (Mumbai), People Works (Bengaluru), and Zoho (Chennai). These vendors have adopted various growth strategies in the Real time Bidding market.
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