Ready-to-eat food products turned into one of the few industries that witnessed a surge in immense demand during the coronavirus pandemic. With countries on lockdown and most people working from home, ready-to-cook food products were flying off the shelves over the last few months. One of the India-based online grocery stores named Grofers even reported a sale surge of 170% in the ready-to-eat category, 31% in the ready-made meals and mixes category, and 41% in the frozen food category, indicating a sudden consumer shift from home-cooked food to ready-to-eat products. In fact, it is speculated that this change in consumer behavior is likely to uplift the market studied significantly in 2021 when compared with 2019.
Ready to Eat Food Products Sales and Marketing Agency in Pune
Instant and precooked foods business is one of the fastest growing foods businesses in India. Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & confectionery and the newly introduced Juices & Beverages. Among them, instant and precooked foods is a new concept. One with the commitment to the health and safety to the highest levels of quality, safety and hygiene standards in manufacturing processes should start this type of product manufacturing units.
Ready to eat food market size is expected to grow at a compound annual rate of 9.00% in the forecast period 2021 to 2028. The changing consumer preferences towards convenient food associated with various food delivery apps is the factor for the ready to eat food market in the forecast period of 2021 to 2028.
Ready to eat food is a kind of packaged cooked food which does not need further processing to make sure the quality. It can be frozen, is shelf-stable and involve minimal heating or are served hot. Some food requires being stored in the refrigerator until used but some need special handling to guarantee quality of food.
The Indian food and grocery market is the world’s sixth largest, with retail contributing 70 per cent of the sales. The Indian food processing industry accounts for 32 per cent of the country’s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth. It contributes around 8.80 and 8.39 per cent of Gross Value Added (GVA) in Manufacturing and Agriculture respectively, 13 per cent of India’s exports and six per cent of total industrial investment.
