Nowadays individuals are shifted from traditional prints to digital photo printing technologies. Photographic printing is the process of creating a final image on paper for viewing by using a chemically sensitized paper. The final image is printed on various products such as mugs, all art, calendars, cases, home decor, gift cards, and photo books among others. The photo printing product is based on various factors such as orientation, size, cover type, paper type, among others. The three types of color systems/models are used in photo printing technology, which are red, green, and blue (RGB), cyan, magenta, yellow, and key (CMYK) and CIELAB (CIE L*A*B). Photo printing products are produced using digital printers such as inkjet printers, laser printers, etc. The color type plays an important role in creating an attractive photo printed product. Photo printed on a product can be black-and-white or colored. With the rise of digital printing technology, colored printing is also done on other gift related products. Moreover, digital printing has revolutionized photo printing in terms of the ability to retouch and color correct a photograph before printing. Attractive wallpaper, wrapping paper, greeting cards, calendars and posters have been a key factor in driving the demand for the global printed products market. For instance, Vistaprint offers customized marketing materials and printed products for business or personal use to fit any budget, style, and occasion.
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One of the product types, photo books are widely used under the photo printing products market due to the rise in consumer demand. Portrays tender emotions and special moments with loved ones, keep them secured with a sturdy and classy hardcover that makes a perfect guardian for beautiful memories and ensure to remain protected for years ahead. For instance, Mpix transforms photos into attractive artwork in hardcovers and soft covers offer into three types of photo books such as premium panoramic, softcover panoramic and economy photo books.
Likewise, the photo printing is used in various sectors based on industry verticals such as by education, healthcare, information technology, retail and consumer goods, consumer electronics, marketing and advertising, travel and hospitality, banking financial services and insurance, among others. Technological advancements in printing technology have given various options such as lustre prints, metallic prints, glossy prints, linen prints, among others. The rising number of options provided by service providers to consumers is also a key factor in attracting consumers to buy photo printing products. With the adoption of the Internet of Things (IoT), the printing industry would experience more advanced devices that create better images.
North America is expected to hold the largest market share over the next eight years owing to large scale investments in photo printing products. With the adoption of mobile, equally staggering advances in intelligent and automated photo management, and new mobile photo printing business models represent an unprecedented foundation for substantial and sustained growth of demand can be attributed to the market.
In terms of revenue, global photo printing products market was valued at US$ 22,102.48 Mn in 2020 and is anticipated to reach US$ 21,440.93 Mn by 2027, growing at a CAGR of 3.2% from 2019 to 2029.
The report provides both, qualitative and quantitative research of photo printing products market, market, as well as provides comprehensive insights and favored development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their global presence, competitors, service offerings, specification, pricing, and gross margin. Some of the players operating in the Photo Printing Products market are Shutterfly, Inc., Peak Imaging, Snapfish, Mpix amongst others.
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Global Photo Printing Products Market:
- By Product Type
- Photo Books
- Prints
- Photo Albums
- Calendars
- Photo Gifts
- Mugs
- Wall Art
- Gift Cards
- Others
- By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
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