Perlite is a type of naturally occurring siliceous volcanic rock with a pearly luster formed by the cooling of molten lava. When it is heated to a suitable temperature, it expands 4–20 times of its original volume. This expansion is due to the presence of water in perlite, which when heated, gets vaporized to form tiny bubbles, thereby providing excellent insulation, lightweight, and durability properties. Hence, perlite finds application in construction, horticulture & agriculture, industrial, pharmaceuticals, food products, personal care products, and water treatment, among others. MarketsandMarkets projects that the perlite market, in terms of value, will grow from USD 1.51 billion in 2017 to USD 2.20 billion by 2022, at a compound annual growth rate (CAGR) of 7.78%. The increase in demand for perlite from the construction and agriculture & horticulture sectors drives the growth of the perlite market.
The key players in the perlite market include Imerys Minerals (UK), Keltech Energies (India), Dupré Minerals (UK), Amol Dicalite (India), IPM Group of Companies (Philippines), Bergama Mining Perlite (Turkey), Supreme Perlite Company (US), Genper Group (Turkey), The Schundler Company (US), and Whittemore Company (US). These players have adopted acquisitions and expansions as the key growth strategies to expand their global presence and increase their market share.
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The expansion strategy accounted for the largest share in the perlite market in 2016. Companies such as Keltech Energies (India) and Genper Group (Turkey) adopted this strategy to expand their geographic reach, along with strengthening their manufacturing capabilities, boost product & service portfolios, and enhance their growth prospects in the perlite market.
Keltech Energies focuses on maintaining a presence throughout the construction value chain through urban planning, property development, and financial engineering; and develops sustainable buildings that take into consideration the technical, environmental, and social issues related to the project. In 2016, Keltech Energies started a new manufacturing plant in Vishwasnagar, Karnataka, India, with all the advanced technologies from Showa Chemical Industry Co, Ltd. (Japan), a leading provider of filter aid solutions. This plant increased its capacity to produce an additional 10,000 tons of filter aids per annum.
Imerys Minerals (UK) businesses are supported by a wide marketing and distribution network and have established a reputation, thereby gaining strong customer support. In 2015, the company acquired S&B Industrial Minerals S.A. (Greece), with the aim to expand its geographical presence and strengthen its product portfolio. S&B Industrial Minerals was the primary supplier of processed crude perlite that was imported to the US. With this acquisition, Imerys owned six perlite mines and 11 perlite plants located in six countries.
