The healthcare sector is adopting technology to enhance patient engagement. Patient engagement focuses on improving health outcomes through informed decision making for both the patients and healthcare providers. It is opposed to the conventional rigid system as it provides a platform where patients can discuss about their treatment course. Mobile technology is used for administrative and clinical applications in the healthcare sector. The widespread use of mobile devices and increasing computing power has spurred the rise of mobile health technologies. These devices and technologies are designed in such a way that it targets various aspects of healthcare such as encouraging healthy lifestyle, assistance with diagnosis and improving patient care. The user group of this technology includes doctors, nurses, administrators and patients. Thus, the implementation of technology is aiding in the growth of patient engagement services market.
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The use of IoT and artificial intelligence is proving to be the most promising solutions in the toolbox. Studies suggest that 60% of healthcare organizations worldwide deployed IoT in their facilities. IoT devices collect data on vital signs such as glucose levels, heartbeat, weight and sleeping patterns. This data is transmitted to the healthcare provider allowing them to catch on early sign of change in patients’ physical condition. It benefits patients as they are involved in tracking their medical data. Artificial intelligence on the other hand analyzes the data and identifies patient with high risk of developing a particular disease and predicts their healthcare needs. Based on this information physicians can suggest patients a personalized preventive plan. It also helps in understanding the patients’ behavior pattern. This improves patients’ engagement and enables medical staff to draw a personalized treatment plan tailored to individual patients’ needs, aiding in the growth of patient engagement services market. One such example is AiCure which developed a platform that leverages AI to predict patient behavior throughout their clinical trial journey. AI powered chatbots for 24/7 communication is provided. It provides immediate service and support to patient and also offers consistent responses, pointing patient to valuable resources.
The COVID-19 pandemic has severely impacted business proceedings, as well as the lives of individuals around the globe. Social distancing is being increasingly promoted by government bodies, and curfews are being enforced in several countries to prevent gathering. The advent of COVID-19 vaccines is slowly helping individuals to return to their normal life. Thus, the COVID-19 pandemic is creating rising opportunities for remote patient monitoring and telehealth. The implementation of technology is in turn aiding in the overall management of patient records in much easier and more accurate format. Major market participants in the global patient engagement services market are introducing COVID-19 based features in the existing solutions/services. Thus, these factors are contributing for the market growth in the current pandemic scenario.
Patient Engagement Services Market:
By Component
- Hardware
- Software
- Service
By Delivery mode
- On-Premise
- Cloud
By Application
- Home Health
- Financial Health
By End User
- Provider
- Payer
By Geography
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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