Growth opportunities in the overnight face mask market look promising over the next six years. This is mainly due to the increasing working hours, adoption of modern lifestyles, rising popularity of organic ingredients in beauty products, and growing skin-related concerns such as acne, wrinkles, dryness, and aging.
Overnight Face Mask Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The factor stimulating the growth of the global overnight face mask market is augmenting skin-related issues, including acne, aging, dryness, and wrinkles. The unhealthy food habits, growing population, expanding work hours, and the incline towards modern lifestyles are restraining the natural glow and nourishment of the skin, thereby promoting the consumers to increase their expenditure on various skincare solutions. The surging demand for organic ingredients in beauty products will fuel the global overnight face mask market’s growth over the forecast period. Moreover, the switch in customer demand towards products that offer mental relaxation will boost manufacturers’ ability to develop overnight face products comprising different functional ingredients. Increasing preference for overnight masks owing to the presence of essential oils, natural and fruit-based ingredients results in ongoing product innovation in the market. For instance, ESPA Overnight Hydration Therapy is made up of relaxing essential oils and seaweed extracts that help revitalize the skin moisture content during sleep. Laniege’s Sleeping famous fruit-based overnight face mask helps in revivifying the skin. Additionally, the huge disposable income, rapid urbanization, and the expanding target customers, especially women, are likely to contribute to the global overnight face mask market’s growth.
Regional Drivers
Based on region, the Asia-Pacific is projected to expand at the highest rate during the forecast period because of the growing use of overnight face masks, largely in Korea and China. Increasing skincare product consumption in developing countries will raise the demand for the global overnight face mask market. The Chinese herbal ingredients used in skincare products, especially in skin masks, are rich in vitamins and promote nourishment and healthy skin cells.
On the other hand, North America is expected to grow at the fastest CAGR over the forecast period owing to accelerating penetration of Korean beauty products and skincare solutions in developed countries like the United States. Furthermore, the endorsements, ads, and celebrity influencers are uplifting the demand for the skincare products among the end-users, thereby strengthening the demand of the global overnight face mask market.
Overnight Face Mask Market’s leading Manufacturers:
- Avon Products, Inc.
- The Estée Lauder Companies Inc.
- Lakmé Cosmetics
- Peter Thomas Roth Labs LLC
- l.f. Cosmetics, Inc.
- Vichy Laboratories
- Innisfree
- Lotus Herbals
- The Body Shop
- L’Oréal S.A.
Overnight Face Mask Market Segmentation:
Segmentation by Product:
- Cream & Gels
- Sheets
- Others
Segmentation by Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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