Internet marketing is growing day by day. In such a situation, it is not enough for a company to only have a website. It is important that this website is visible to users and appears in search results when users search for related keywords. With so many businesses and websites selling the same products or services as your business, how do you get noticed and get more customers?
This is where search engine optimization (SEO) comes into the picture. Many companies incorporate SEO into their marketing strategies. This raises another question. Is in-house SEO better or should you outsource your website SEO to an agency? What are the pros and cons of having your website SEO done in-house versus outsourcing your SEO needs? Both internal SEO and external SEO have advantages and disadvantages. Each company must investigate both models and then decide based on their needs.
Benefits of internal SEO
1. An in-house SEO expert knows your business well and therefore understands the nuances of the business and its challenges.
2. By doing your SEO in-house, you have full control over the strategies and their execution. The SEO expert can be contacted immediately for any changes, as he is located in the same office as the other members of the company.
3. The internal SEO expert only works on his website and not on other websites. This means that the expert can give your site their full attention and work to improve your website’s ranking.
4. Sometimes in-house SEO is cheaper than outsourced SEO agencies.
Disadvantages of internal SEO
1. SEO is a rapidly changing field. Search engine algorithms are constantly changing. One should always be up to date with changes. SEO skills also keep changing. If you decide to do your site’s SEO in-house, you’ll need to spend time and sometimes money learning new things about SEO and keeping up with changes.
2. It can be time-consuming if you have to follow company trends. And it’s important to keep up with business trends if you choose to do your SEO in-house. You will also need to pay attention to the general marketing of your website and you may not find the time to update yourself with the latest SEO. This can lead to outdated SEO practices that can further affect your site’s ranking.
3. SEO requires some tools. If you choose to do your SEO in-house, you must purchase these tools. This can be very expensive. Having these tools is not enough. You also have to learn how to use them, which can take even more time.
Outsourced SEO Professionals
1. The biggest benefit of outsourcing your SEO needs to an agency is that you get the expertise of an entire team of SEO experts working on your website. Being a team that only works on SEO projects, they are aware of the latest trends in business and therefore you do not need to spend time and money to get acquainted with these trends. The team will create SEO strategies for your business keeping these trends in mind.
2. SEO agencies work with a large number of clients. The advantage of this is that they have experience working in different types of companies and have a better understanding of your needs. This broad perspective can be a great advantage in gaining visibility on the Internet.
3. If you outsource SEO to an agency, you don’t have to spend time, effort, and money hiring an in-house SEO team, training, and tools.
4. The outsourced SEO agency will not be affected by the pressures of other aspects of your company’s marketing and will only be able to focus on the SEO of your website.
5. SEO outsourcing means getting things done faster because you have a team of people working on your website instead of one or two in-house experts.