Market Analysis
Organic beer is made with the exclusion of GMO (Genetically modified organism) products and that what make it a healthier substitute to conventional beers. The brewing of organic beer also depends on the farming type of ingredients used. The organic ingredients are cultivated in natural environment without the use of chemical additives. Organic beers are gaining high demand owing to its better taste than conventional beers. Organic ingredients are healthy which leads to better fermentation that leads to a better tasting beer than conventional beers. Manufacturers are introducing new variants along with interesting packaging to the bottles to attract consumers over the globe.
Organic beer market has witnessed a substantial growth over the last few years both in developed & developing economies.
Leading Players
The key players profiled in Organic Beer Industry are Laurelwood Public House and Brewery (US), Butte Creek Brewing Co. (US), Hopworks Urban Brewery (US), Asher Brewing Co. (US), Eel River Brewing Co. (US), Bison Brewing Co. (US) and Pisgah Brewing Co. (US)
Key players in the global organic beer market, is inclined to offer new product variations in the market and introduce the concept of organic beer to all consumers. Also, the company are ideating on their marketing activities with advertisements that bring out the essence of the product. This promotional strategy aids to retain the existing the customers and also to acquire new customers. Mainly the key players are converging various innovative packaging solutions to attract the new customers.
Latest Industry Updates
Sep 2018 Organic beer producer Stroud Brewery has launched a new range of small batch limited edition brews.
July 2018 Mill Street Brewery expands its organic lineup. The famous Canadian brew company announced that its core lineups of beers will be certified as fully organic.
Feb 2018 Michelob Ultra announced Michelob Ultra-Pure Gold, a beer made with organic grains and without artificial colors and flavorings.
Industry Segments
The global organic beer market has been divided into type, packaging type, distribution channel and region.
On the Basis Of Type: Ale, Lager, Stouts & Porters, and Others
On the Basis Of Packaging Type: Bottles and Cans
On the Basis Of Distribution Channel: Store based, and Non-store based
On the Basis Of Region: North America, Europe, Asia Pacific, and ROW.
