Increasing sale of oolong tea is driven by rising awareness among the consumers about the health benefits gained from consumption of oolong tea in its chemical-free form. High antioxidant content of oolong tea makes its application more significant in personal care products due to its anti-ageing properties. Increased nutraceutical application of tea has resulted in growth of share in the nutraceuticals industry. Increasing disposable income and economy development has influenced the consumers spending behavior leading to increased expenditure on quality products.
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The key players profiled in the global oolong tea market are ESP Tea Emporium (U.S.), The Republic of Tea (U.S.), Harney & Sons (U.S.), Associated British Foods (U.K.), The Mighty Leaf Tea Company (U.S.), Tata Global Beverages Limited (India), Unilever (U.K.)
The global oolong tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific holds a major market share followed by North America. High demands for healthy beverages with widespread applications from the developed countries of these regions is contributing to the growth of oolong tea market. U.S., Australia, Canada, France and Saudi Arabia are the major importers of oolong tea.
The Global Oolong Tea Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific region has the major market share followed by North America. Based on increasing health concerns and mass consumers promoting functional tea, oolong tea has gained popularity in various regions. U.S., Australia, Canada, France and Saudi Arabia are considered the major importers of oolong tea.
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