The global moringa products market size is anticipated to grow at a significant CAGR of 4.2% during the forecast period. The rise in the shift of people toward a healthy lifestyle and adoption of plant-based products has propelled the demand for moringa products. Thus, to gain the traction of the consumers several major companies are rapidly launching health and wellness products, which is expected to accelerate the market growth. For instance, in 2019, All Moringa launched a new natural luxury brand of health and wellness products. The internal supplements and therapeutic skin care are made using the Moringa tree and are 100% pure with no addition of any synthetic ingredients.
The global moringa products market is segmented based on product type, application, and distribution channel. Based on the product type, the market is segmented into tea, seeds, oil, leaf powder, and others. Based on the application, the market is segmented into cosmetics, dietary supplements, pharmaceuticals, and others. Based on the distribution channel, the market is sub-segmented into online and offline. Among the product type, the moringa oil sub-segment is expected to hold a prominent share in the global moringa products market. Many cosmetic brands are using moringa oil in their products to enhance their personal care properties. For instance, in January 2020, Kama Ayurveda launched moringa oil which is a 100% organic, pure, and cold-pressed oil rich in oleic acid, anti-oxidant phytochemicals, and minerals to nourish the face and body.
Geographically, the global moringa products market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The North American region is expected to be the fastest-growing region in the global moringa products market during the forecast period. The increasing demand for dietary supplements and organic products is fueling the regional growth of the market. Moringa is used as an ingredient to improve skin and hair health. The presence of many other essential nutrients and moringa in a product enhances its properties and improves the health of the consumer. For instance, in June 2019, Zija launched a moringa-based protein shake. Zija has a variety of moringa-based products in its portfolio which delivers more than 90 vitamins, minerals, vital proteins, antioxidants, and omega oils.
The major companies serving the global moringa products market include Ancient Greenfields PVT LTD (AGF), Genius Nature Herbs Pvt Ltd., Green Earth Products Pvt. Ltd., Moringa Malawi, Philippine Moringa & More Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2019, Kuli Kuli launched moringa products and markets them through 2,500 Walmart stores present across the globe.
Research Methodology
The market study of the global moringa products market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include
- Financial reports of companies involved in the market.
- Whitepapers, research papers, and news blogs.
- Company websites and their product catalog.
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
- Global Moringa Products Market Research and Analysis by Product Type.
- Global Moringa Products Market Research and Analysis by Application.
- Global Moringa Products Market Research and Analysis by Distribution Channel.
The Report Covers
- Comprehensive research methodology of the global moringa products market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global moringa products market.
- Insights about market determinants that are stimulating the global moringa products market.
- Detailed and extensive market segments with the regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
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