Mobile Marketing Market Research Report

Technology / Mobile Marketing Market / By /

Global Mobile Marketing Market

The GMI Research forecasts that the Mobile Marketing Market is witnessing an upsurge in demand over the forecast period. This is mainly due to the increasing trend of social media platforms and advertising and assistance in popularizing business or brand.

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Introduction of the Mobile Marketing Market:

Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices, such as smartphones and tablets, via email, SMS and MMS, social media, websites, and apps. consists of ads that appear on mobile devices. Mobile marketing ads customization, formats, and styles might vary, as multiple social media websites, platforms, and mobile apps offer their own tailored and unique mobile adoptions.

Key Players of the Global Mobile Marketing Market:

  • Pyze Inc.
  • SAP SE
  • Acoustic L.P.
  • Braze Inc.
  • Swrve Inc.
  • com, Inc
  • Oracle Corporation
  • Adobe Inc
  • Vibes Media LLC
  • Airship Inc

Mobile Marketing Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Some of the prominent drivers contributing to the growth of the global mobile marketing market include the accelerating number of mobile users, surging inclination towards social media platforms and advertisements coupled with the growing implementation of mobile web and applications. Websites and mobile applications have gained prominence among consumers and businesses throughout the world. At present, there are an unlimited number of mobile applications that helps to make lifestyle and living standard of individuals easy and comfortable. Also, these apps are frequently used in the daily life of individuals, such as cooking, business, communication, education, banking, and matrimony. Thus, digital marketers prefer to publicize their advertisements on mobile apps as they are very beneficial to promote a business or brand. Therefore, immense acquisition and demand for web programs and websites is supplementing the market growth. However, safety and privacy issues concerned with the disclosure of sensitive information about businesses and customers may restrain the mobile marketing market size.

Mobile Marketing Market Segmentation:

Segmentation by Component
  • Platform
  • Services
Segmentation by Channel
  • Messaging
  • Push notification
  • Mobile Email
  • Quick Response (QR) Code
  • Location-based Marketing
  • In-app Messaging
  • Mobile Web
  • Others
Segmentation by Organization Size
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
Segmentation by Vertical
  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Others
Segmentation by Region:
  • North America
    • United States of America
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.

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