Mobile Marketing Market Research Report

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Mobile Marketing Market:

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Growth opportunities in the Mobile Marketing Market look promising over the next six years. This is mainly due to the increasing trend of social media platforms and advertising and assistance in popularizing business or brand.

Mobile Marketing Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

Some of the prominent drivers contributing to the growth of the global mobile marketing market include the accelerating number of mobile users, surging inclination towards social media platforms and advertisements coupled with the growing implementation of mobile web and applications. Websites and mobile applications have gained prominence among consumers and businesses throughout the world. At present, there are an unlimited number of mobile applications that helps to make lifestyle and living standard of individuals easy and comfortable. Also, these apps are frequently used in the daily life of individuals, such as cooking, business, communication, education, banking, and matrimony. Thus, digital marketers prefer to publicize their advertisements on mobile apps as they are very beneficial to promote a business or brand. Therefore, immense acquisition and demand for web programs and websites is supplementing the market growth. However, safety and privacy issues concerned with the disclosure of sensitive information about businesses and customers may restrain the mobile marketing market size.

Organization Size Segment Drivers

Based on organization size, the market is segmented into Small and medium, and large enterprises. Among these, the SMEs are projected to expand at a faster CAGR during the forecast period. This is because the owners of these organisations prefer economical and efficient methods to intensify revenue. Moreover, marketing through mobile does not require huge costs as compared to that involved in printing or airtime, pay for postage, resources for door-step marketing, and others. In addition to this, with the increase in volume, the price of development and delivery decreases substantially. All these factors together will stimulate mobile marketing market share.

Vertical Segment Drivers

On the basis of vertical, the market is segmented into travel & logistics, retail & e-commerce, media & entertainment, automotive, BFSI, telecom & it, healthcare, and government. Among these, retail is expected to witness a higher CAGR during the forecast period. This is because it allows multiple channel brands to communicate with customers and gather transaction information from them with the help of receipt processing, thus enabling these businesses to generate their loyalty programs. Hence, businesses are more attracted to the endorsement of mobile marketing platforms and services.

Mobile Marketing Market’s leading Manufacturers:

  • Pyze Inc.
  • SAP SE
  • Acoustic L.P.
  • Braze Inc.
  • Swrve Inc.
  • com, Inc
  • Oracle Corporation
  • Adobe Inc
  • Vibes Media LLC
  • Airship Inc

Mobile Marketing Market Segmentation:

Segmentation by Component

  • Platform
  • Services

Segmentation by Channel

  • Messaging
  • Push notification
  • Mobile Email
  • Quick Response (QR) Code
  • Location-based Marketing
  • In-app Messaging
  • Mobile Web
  • Others

Segmentation by Organization Size

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

Segmentation by Vertical

  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Others

Segmentation by Region:

  • North America
    • United States of America
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that offers business insights and market research reports for large and small & medium enterprises. Our detailed reports help the clients to make strategic business policies and achieve sustainable growth in the particular market domain. The company’s large team of seasoned analysts and industry experts with experience from different regions such as Asia-Pacific, Europe, North America, among others, provides a one-stop solution for the client. Our market research report has in-depth analysis, which includes refined forecasts, a bird’s eye view of the competitive landscape, key factors influencing the market growth, and various other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping our clients to stay ahead of the curve.

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