Market Overview
The men’s hair loss prevention and growth products market is predicted to register a CAGR of 5.11% during the 2021 to 2027 forecast period. A market research report predicts US$1,732.2 million valuation of the market by 2027. The growth is anticipated to be supported by the increasing consumption of men’s hair loss prevention and growth products. Based on the report, the high prevalence of androgenic alopecia will drive growth in the market in the coming years till 2027. However, the presence of private-label products will negatively affect the men’s hair loss prevention and growth products market’s growth. The gap between the production volume and the revenue is anticipated to be another factor which could turn out to be a threat to companies during 2021 to 2027
Competitive Landscape
Living Proof relaunched its existing Dry Scalp Treatment in early March, switching it from its Restore line, which was designed for damaged hair, to a newly developed dedicated scalp collection. Under the scalp franchise, Living Proof has introduced a new Revitalizing Remedy tool. The growing interest in hair care and, more precisely, scalp care, according to Zach Rieken, CEO of Living Proof, is due to self-care. Living Proof was one of the first — if not the only — brands to highlight its research and tech-backed formulations when it came out of MIT in 2005..
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Market Segmentation
The men’s hair loss prevention and growth products market is categorized into smaller segments such as distribution channel, type, and category in order to analyze the market. The distribution channel, type, and category segments are then categorized further. The distribution channel segment is categorized into store-based (convenience stores, specialty stores, and supermarkets & hypermarkets) and non-store-based. Analysts have studied these sub segments. Based on type, the global market is further segmented into conditioners, oils, serums, shampoos, and others. Based on the study of these segments, analysts have shared market forecasts. On the basis of category, the market is segmented into smaller segments including conventional and organic.
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Regional Analysis
The men’s hair loss prevention and growth products market, apart from the product and service related segments, is spread across the world. The regional markets of men’s hair care products covered in the report are North America, Europe, Asia-Pacific, the Middle East and Africa as well as the rest of the world. The increasing promotional activities are set to be a key growth factor for businesses active in the men’s hair care products space. The market across North America is segmented into the United States, Mexico, Canada, and others. Regional markets in the men’s hair care products sector across the European market are segmented into Germany, Italy, the United Kingdom, and France.
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