Marketing with Sweets? Let Promotional Candy Help

We all know that marketing is used both online and offline, with traditional methods including blog writing, adverts, and leaflets, but what about sweets? Promoting your business on an edible food item is one of the most creative ways to market your business. Not only will people love the originality of your marketing strategy, but they will also love the taste too! Promotional Candy Company is a vegan-friendly sweet company, that offers a personalised sweet service, for those who are looking to promote their business in a new and exciting way.

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Whether you’re a small business looking to reach a wider audience or a larger company that is hosting a spectacular event, personalised sweets are the perfect way to get your crowd buzzing. Promotional Candy Company can personalise rock to any of your requirements, with a range of 50 delicious flavours to choose from! Including fan favourites of spearmint, raspberry, bubblegum, tutti fruity, and more. Although the flavour of the rock is a key component, how can you market your business on it?

Despite being relatively small, rock pieces can be made with any design you want, to promote your business or to create a little ‘thank you’ gift for your employees. They are a simple and cost-effective way of stamping your business in the market, that people will remember.

Different ways you can market rock pieces

  • Logo – one of the most common ways to market your business on rock pieces is by imprinting your logo and recognisable brand image. Promo Candy allows their clients to have 6 colours on the outside of the rock, and 3 in the centre, which offers endless design possibilities. They also match the rock to Pantone colours, so you can achieve an exact branding look.
  • Personalised writing – you don’t necessarily need an image to personalise the rock, you can also include letters and small phrases. Letters can curve all the way around the rock, or 7 letters can be placed across the centre.
  • Mini rock – if you want to use personalised sweets as a little token of gratitude at your reception desk or restaurant, then mini rock pieces are a great solution.
  • Rock sticks – branded rock sticks allow you to advertise your company with a full-coloured printed label around the rock. This is great for those who don’t want to limit their branding to a small rock piece.

Promotional Candy Company have supplied to a wide range of well-established brands including Footasylum Limited, The Perry Group, and Rockitfish, all of which have given them excellent feedback.

‘The rock went down a treat and I think it is something we are going to have as a permanent fixture so I will be in touch about repeat orders. You supplied us with great, quick service! Cheers.’

Howard, Footasylum Limited

Branded sweets and confectionery is one of the most cost-effective marketing solutions, whether you’re wanting to make an impact on already existing customers or want to reach more! They are great for small and big businesses, as they can be purchased in bulk, to fulfil a range of campaign needs.

If you have a customer base with different dietary requirements or are attending a business event with new prospective clients, Promo Candy offers their rock with different ingredients. All of their rock is vegan-friendly, as well as gluten, gelatine, sulphite and allergen-free. They also have sugar-free options available for those who prefer the less sugary rock kind. Visit Promotional Candy Company’s website here.

Content provided by Piranha Solutions