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The rising concern of people about their appearance is promoting the cosmetic industry. The rising demand for good and luxurious products is garnering the cosmetic packaging and cosmetic packaging machinery market. Consumers are also concerned about the packaging that has promoted various regulations in different regions. In order to achieve this hike, innovations are being done to meet consumer needs. The demand for plastic as a material is also gaining hold in this industry.
The Asia-Pacific market has tremendous opportunities for cosmetic packaging and machinery market. This region has emerged to be the driving factor for cosmetic packaging market, contributing to around 24% of the global demand. China is the market leader in the Asia-Pacific region due to the urbanization, and changing consumer taste and preferences. The other emerging economies such as Brazil, India, etc. are further lined up for future growth in this market. Companies such as HCP Packaging are investing in new product launches and creative designs to get a competitive edge over others. The cosmetic packaging equipment manufacturing companies are preferring expansion as the development strategy. Marchesini Group (Italy) opened a new facility in Italy that is dedicated to complete packaging lines.
Through the organic growth strategies such as expansions and new product developments, the companies are expanding worldwide. The companies operating in this market such as Amcor Ltd. (Australia), HCP Packaging (China), Bosch Packaging Technology (Germany), and Marchesini Group (Italy), are engaged in the innovation of their products and enhancing their penetration in the cosmetic packaging & machinery market.
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