Today’s eCommerce industry is at its full swing and holds immense opportunities for sprouting retailers. And, the total no. of websites are increasing constantly and so becoming challenging at the same time. Two major challenges that every retailer is facing are ‘competition’ and ‘looking out for ways to combat the challenges of industry’.
Considering such eCommerce environment, there are multiple options available that can help you to harness the power of this flourishing industry. Amongst all solutions available, Magento stands victorious while being awarded as the second largest eCommerce platform in the marketplace.
However, Magento (by default offerings) can not help you to realize your professional aspirations and you always need to implement one or another kind of marketing strategy.
In this article, I shall be discussing ‘content marketing strategy’ prowess in context with your Magento eCommerce business. Let’s begin with a brief introduction of ‘content marketing’ below:
The idea of content marketing is quite clear from its name and refers to promoting your services and products via content curation. It deals with the promotional messages, advertisements, blogs and more in regards to your website.
In such an approach, we offer our audience with quality content that is informative and addresses their concerns while building loyalty and trust amongst consumers.
Almost 72% of users believe that they engage with any online retailer through their posted content.
This is quite a big portion to be considered while preparing for marketing strategies in association with expert Magento developers. Having to mention, some of the core benefits of content marketing strategies are as follows:
- Spread awareness
Content is the best way to involve your customers as they are always in a search of something good and best advice in context with their questions or concerns. If you succeed to create content that is reliable, informative and not at all biased to your services only, you are definitely engaging the consumers to a great extent.
It shall definitely help you to spread awareness about your own website as well. According to some stats available, almost 82% of users spread a positive word of mouth about your website once they find your content customized and real.
- SEO-friendly
Just like consumers, Google also prefers good content and tend to crawl your web pages. In this way, you are also pulling a sound SEO while offering new data & content that search engines can find easily.
So, all you need to do is put more efforts in curating original and up-to-date content also with appropriate use of keywords & richness of the same. And, the result would be definitely higher rank with an increased interest in your potential audience.
- Improves UX
Content on your website delivers information to the users and keep their attention towards you so this way it helps them to know your brand better and efficient in finding a solution on it. Therefore, it directly contributes to improving the overall user experience on your online website.
Best practices for creating impressive content
After going through the various benefits involved in every content marketing strategy, now let’s have a quick look at the best practices for creating impressive content below:-
– Understand your potential audience needs,
– Consider long tail keywords,
– Thorough research on appropriate keywords,
– Curate original content,
– And, be precise and informative in content structure.
Final Words
Content marketing has become strategic to eCommerce retailers so it needs to be handled properly. Although there always remains some technical constraints that can make the implementation of such a strategy more complicated still you need to take appropriate actions and keep working towards your goals.
At last, I am hopeful that you find this article useful and relevant in regards to your online aspirations.
