The logo is the basis for any brand’s recognition and servers as the first impression of your brand. It lets people know what a brand is about and its activities. The use of colours, texts, images, font style and size plays a major role in expressing a brand’s vision and motto. The logo design trends keep changing or evolving with time. So it is necessary to outsmart other competitors by adapting yourself to the trend.
- 3D and Isometric Design:
The 3D design took the world of design in bonanza. Since it creates depth in your design, this is preferred by most clients nowadays. A flat image, text, symbol or sign can be turned into 3D by blending the gradients, shadows, and highlights. Take the real-world objects as inspiration and incorporate them into your design to bring a 3D look.
- Wordmark Logo Design:
Using only a brand name with an effective stylized font is the design concept of wordmark logo design. Creative font design is always a success, for example, Amazon, American Apparel, BBC, Canon, etc. Since this design uses only brand names, it strikes the consumers at their first glance, making it a memorable design. Nowadays, every designer and client is shifting to the wordmark because of the minimal design and clarity.
- Mascot and Character Design:
Include a mascot and character to bring more creativity to your logo design. A mascot is a personified image or character which is used as a symbolic representation of a brand. A good mascot design can create effective communication between products and users. A mascot has been a carrier of luck and positive energy for years. Today, mascot designs are used in digital marketing to promote their products.
- Simplistic Geometry:
For a bold design concept, simplistic geometry will be an ideal choice. Play with your creativity and use the geometric shapes in your logo to bring out the best design. Merge or overlap the geometric shapes and colours to create a unique design. This design has been around for ages and still exists today because of its simplistic design.
- Animated Logos:
Micro-animation and animation design in websites is the trend nowadays. Fun and entertaining make this design stand out among other designs which hold the users’ attention. This design lets the users know that the brand is moving towards the future, staying in the trend. Incorporate other styles like simplistic or overlapping geometric shapes into this design to set a new trend.
These are some of the trending designs that are in trend now. And will continue to run headlong in the future too. For good brand identity, a well-designed logo serves as the cornerstone. Stay in trend to create a unique logo design. If you need any advice, insights or a logo for your brand, contact Designpluz. Their immense knowledge and experience in this industry help stay at the forefront.