Live streaming is a type of streaming in which audio or video is broadcast live over the Internet. The media is broadcast while it is being recorded, allowing users to see or listen to it in real time. The word “live streaming” usually refers to broadcast live streams, which are one-to-many connections that broadcast to several users at the same time. Furthermore, across social media platforms such as Facebook and Instagram, live streaming allows marketers and consumers to post unedited, raw footage in real time. AMI anticipates the market will grow at 17.6% owing to increased internet usage and the growing popularity of eSports and video games among all age groups. In terms of revenue, live streaming market was valued at US$ 7340.41 Mn in 2020.
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Increasing trends of live streaming among businesses and individuals for branding and marketing is expected to drive the video streaming segment to advance in the global live streaming market. The trend towards streaming video and live programming is creating opportunities for video production business. Those willing to adapt by responding to these changes and riding the trend will enhance their position inside existing markets and expand their reach well beyond their capabilities. Some of the market’s major players are offering live streaming solutions in order to gain a significant market share. For instance, Dacast provides broadcast with an end-to-end live streaming solution to the end users. It offers a variety of features such as video hosting, video monetization, live streaming events, and an HTML5 video player. Sports, enterprise, media & entertainment, event production & agencies, and other industries are served by the company’s solutions.
Some key players in the global live streaming market are Brightcove Inc, Dacast, Haivision, IBM Corporation, Millicast, Muvi LLC, NCH Software, Panopto, Sonic Foundry, SplitmediaLabs, Ltd., StreamHash, StudioCoast Pty Ltd., Telestream, LLC, VBrick, VIDIZMO LLC, Vimeo, Inc., Wowza Media Systems, LLC, and other market participants.
Global Live Streaming Market:
By Type of Streaming
-
- Audio Live Streaming
- Video Live Streaming
By Component
- Solution
- Cloud-based
- On-premise
- Services
By Access Type
- Web-based
- App-based
By End Users
- Individuals
- Businesses
- Entertainment and Media
- Retail and Ecommerce
- Education
- Banking Financial Service and Insurance
- Sports and Events
- Government
- Healthcare
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
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