According to a new report by EMR titled, ‘Global Laundry Detergents Market Report and Forecast 2020-2025′, the global laundry detergents market reached a value of almost USD 71.13 billion in 2019. The market is further expected to grow at a CAGR of 4.6% in the forecast period of 2020-2025, to attain USD 93.16 billion in 2025.
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Competitive Landscape & Supplier Analysis:
- The Procter & Gamble Company (NYSE: PG)
- Henkel AG & Company, KGaA (OTCMKTS: HENKY)
- Church & Dwight Co., Inc (NYSE: CHD)
- S. C. Johnson & Son, Inc.
- Seventh Generation, Inc.
- Alticor Inc.
- The Clorox Company
- USA Detergents Manufacturing Inc.
- Others
The global laundry detergents market has a strong demand due to the rising health and hygiene awareness among the consumers. Laundry detergents are cleaning agents which help remove dirt from the fabrics. They play a major role in the hygiene and cleanliness of an individual. There is a range of laundry detergents according to the changing and evolving demands of consumers. The products have been conveniently segregated into bars, powder, liquid, pods, and others.
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The significant growth in household consumption of laundry detergents is a driving force for industry growth. The chief players of laundry detergents are focusing on coming up with eco-friendly laundry products. They are made using biodegradable ingredients like natural washing soda, coconut oil, mineral-based surfactants, and plant-based enzymes. This approach will guide industry growth forward.
Henkel (OTCMKTS: HENKY) and the Procter & Gamble (NYSE:PG) are the leading companies in the global laundry detergents market. In 2018, Laundry and Homecare segment of Henkel amounted to 32% of the total sales by business unit. This growth has been possible due to businesses strong innovation strategy and increased marketing support in emerging markets. P&G is another key player in the market. P&G’s brand Tide has reinvented its classic liquid detergent with the packaging of new Eco-box made of an ultra-concentrated formula meant for efficient e-commerce purposes.
Market Analysis by Forms:
- Powder
- Liquid
- Others
Laundry detergents come in various forms, like powder and liquid, among others.
Market Analysis by Types:
- Enzymatic
- Non-Enzymatic
Laundry detergents are broadly divided into two types, namely enzymatic and non-enzymatic.
Market Analysis by Applications:
- Household
- Industrial and Institutional
It is used for household, industrial as well as institutional purposes.
Market Analysis by Regions:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
The major regional markets for laundry detergents are North America, Europe, Asia Pacific, Latin America, and the Middle East and Asia.
Key Findings of The Report:
- The market is being driven by the increasing demand for household care products from North America.
- The increasing adoption of laundry detergent in the emerging markets is further aiding industry growth.
- The increasing awareness of hygiene is further providing the industry impetus.
- Rising urbanisation and increasing disposable incomes along with escalating consumerism are also driving the industry forward.
- Rising applications of laundry detergents in the industrial sector due to increasing laundry services, growing hospitality industry, and the growing tourism industry is also propelling the industry forward.
- The rising technological and product innovations taking place within the household care industry is further driving the industry.
Key Offerings of the Report:
- The EMR report gives an overview of the global laundry detergents market for the periods (2015-2019) and (2020-2025).
- The report also offers the historical (2015-2019) and forecast (2020-2025) markets for the forms, types, applications, and regional markets of global laundry detergent.
- It gives an in-depth look at the regional price trends in the global laundry detergents market for the periods (2015-2019) and (2020-2025).
- It evaluates the global trade analysis for the year 2019, examining the value and volume of the major importing as well as exporting countries.
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