With the region showing almost no percentage growth, last year’s economic numbers of Latin America did not paint a rosy picture. The economic drawbacks have cast its indirect influence on the overall market of mattresses in the region. As per the report titled Latin America Mattress Market Outlook, 2020-25 published by Bonafide Research, Brazil dominates the Latin America mattress market, which is expected to show a marginally declining graph in the coming years. Brazil accounted for a share of more than 40% in the total mattress market; Columbia that follows in the share is expected to show the highest growth in the forecasted period.
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The region holds the least share in the global market, which accounted for USD 1.35 Billion in the year 2014, which is expected to grow with a CAGR of less than 9%. The trend towards the demand for smart Mattresses further owes to the growth of the mattress market. The increasing disposable income of people worldwide has improved their living standards, which creates a demand for comfort and convenience. Thus, there is a demand for luxury furnishing, including mattresses.
The king size mattress is the least popular among the Latin Americans, which has a dimension of 180 cm in width and 200 cm in length. This segment holds a market share of less than 5% in the year 2019. The full or double size mattresses, which are popularly known as Matrimonio in the region, dominate the market, expected to contribute to more than 42.60% by the end of the forecasted period. Modern lifestyle has squeezed the time that is for a good night’s sleep. Because of this, many companies have come up with product innovations, including smart mattress that incorporates sensors to provide information about the quality of sleep, keep track of sleep patterns, and in some cases, actively improve the rest, as well.
The mattress industry is moving from unbranded to branded market slowly. The branded market comprising large, mid-size, and smaller manufacturers constitute a great share in the market, with around 20-25 players spread across the geographies. As a larger market still wishes for a touch and feel shopping for the mattress, the offline retail market dominates the region’s market with an unbeatable share of 96.56% in the year 2019.
CONSIDERED IN THE REPORT
• Geography: Latin America
• Base year: 2018-19
• Historical year: 2013-14
• Forecasted year: 2024-25
REGIONS COVERED:
• Brazil
• Argentina
• Columbia
• Rest of Latin America
ASPECTS COVERED IN THE REPORT
• Market Size By Value for the period (2014-2019)
• Market Size By Value for the period (2020-2025)
• Market Size By Value for Innerspring Mattress (2014-2025)
• Market Size By Value for Latex Mattress (2014-2025)
• Market Size By Value for Memory Foam Mattress (2014-2025)
• Market Size By Value for Other types of Mattress (2014-2025)
• Market Share by Application (2019 & 2025)
• Market Share by Mattress Type (2019 & 2025)
• Market Share by Mattress Size (2019 & 2025)
• Market Share by Country (2019 & 2025)
• Market Share by End User (2019 & 2025)
• Market Share by Sales Channel (2019 & 2025)
RESEARCH APPROACH: While doing the research, we combine the expertise of our analysts and the capabilities of artificial intelligence. We take into consideration the inputs by the industry experts and leaders gathered through our primary research. We do go through the available secondary data, to understand the business analysts, discover deep insights and ideas from the marketing data. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but giving more weightage to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data expert verifies the data, the team together crosscheck the segmentations, validates the market.
COVID-19 IMPACT: We are in a continuous process of evaluating the impact of the Covid-19 outbreak on the world mattress sector. The first results are already taken into account in this report.
INTENDED AUDIENCE: This report can be useful to industry consultants, manufacturers, suppliers, associations, & organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Get answers to the following questions through the report:
1. What is the market size and forecast of the Latin America Mattress Market?
2. What is the impact of COVID-19 shaping the Latin America Mattress Market during the forecast period?
3. Which are the product segments and applications profitable to invest in over the forecast period in the Latin America Mattress Market?
4. What are the competitive strategic opportunities in the Latin America Mattress Market?
5. What are the technology trends and challenges in the Latin America Mattress Market?
6. What are the modes and strategic moves considered suitable for entering the Latin America Mattress Market?
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Table of Contents
1. Executive Summary
2. Methodology
3. Market Structure
4 Global Mattress Market Outlook
4.1 Market Size
4.1.1 By Value
4.1.2 By Volume
4.2 Market Share
4.2.1 By Mattress Type
4.2.2 By Mattress Size
4.2.3 By Region
4.2.4 By Country
4.2.5 By Sales Channel
4.2.6 By End User
4.2.7 By Company
4.3 Global Innerspring Mattress Market Outlook
4.4 Global Latex Mattress Market Outlook
4.5 Global Memory Foam Mattress Market Outlook
4.6 Global Other (Water, Air, Hybrid, etc) Mattress Market Outlook
5. Latin America Mattress Market Outlook
5.1 Market Size
5.1.1 By Value
5.1.2 By Volume
5.2 Market Share
5.2.1 By Mattress Type
5.2.2 By Mattress Size
5.2.3 By Country
5.2.5 By Sales Channel
5.2.4 By End User
5.3 Latin America Innerspring Mattress Market Outlook
5.4 Latin America Latex Mattress Market Outlook
5.5 Latin America Memory Foam Mattress Market Outlook
5.6 Latin America Other (Water, Air, Hybrid, etc) Mattress Market Outlook
5.7 Brazil Mattress Market Outlook
5.7.1 Market Size by Value
5.7.2 Market Share by Mattress Type
5.8 Argentina Mattress Market Outlook
5.8.1 Market Size by Value
5.8.2 Market Share by Mattress Type
5.9 Columbia Mattress Market Outlook
5.9.1 Market Size by Value
5.9.2 Market Share by Mattress Type
5.10 Rest of Latin America Mattress Market Outlook
5.10.1 Market Size by Value
5.7.2 Market Share by Mattress Type
6 Raw Materials & Manufacturing Process
6.1 History
6.2 Design
6.3 Raw Materials
6.4 Manufacturing Process
7 Market Dynamics
7.1 Key Drivers
7.2 Key Challenges
8 Market Trends and Developments
Customized Mattress
Hybrid Mattress
Willingness to Explore Variety
Online Retailers
Emergence of Millennial Customers
9 Company Profile
9.1 Casper Sleep, Inc.
9.2 Dunlopillo GmbH
9.3 Innocor Inc.
9.4 Kingsdown
9.5 Novosbed Inc.
9.6 SilentNight Group
9.7 Simba Sleep Limited
9.8 Tempur Sealy International
10 Strategic Recommendations
Pillow Top Mattress
Used Mattress Buy Back
Infusion Experiment
11. Disclaimer
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