Global Kombucha Market
The GMI Research forecasts that the Kombucha Market is witnessing an upsurge in demand over the forecast period. This is mainly due to the availability of several flavors in the market coupled with the shift in consumer preferences towards functional beverages.
Introduction of the Kombucha Market:
Kombucha is a lightly effervescent, fermented, and sweetened black or green tea commonly consumed for various health benefits. It is made by brewing strong sweet tea, and then a symbiotic colony of bacteria and yeast is added during the fermentation. The final product is full of probiotics that encourage good health offerings like better digestive and immune system etc.
Key Players of the Global Kombucha Market:
- The Coca-Cola Company
- The Bu LLC.
- Kosmic Kombucha
- GT’S LIVING FOODS
- Asheville Kombucha Mamas, LLC
- NessAlla Kombucha
- LIVE Soda, LLC
- Wonder Drink.
- Hain Celestial
- Cell – Nique Corporation
Kombucha Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
The increasing inclination of individuals in favor of functional drinks with the capability to offer advantageous health benefits is one of the major factors which has raised the preference and demand for drinks such as kombucha. In accordance with the IFT (Institute of Food Technologists), ascetic beverages accounted for approximately 76.4% of the share in 2017, from the overall sector in the U.S. The probiotic drinks are prepared using fermented milk such as kefir and yogurt. The consciousness associated with the importance of probiotics in gut health has raised the market demand. In addition, the accessibility of several flavors has stimulated market growth. Consumers these days have become bold and do not abstain from experimenting the novel innovative flavors. For example, Kombrewcha, in 2020, introduced new flavors, mango pineapple and blood orange, which has tempted consumers and is thereby strengthening the kombucha market size.
However, the excessive tax imposed on sugar products coupled with rigorous regulations made by the executive bodies of the manufacturing process will curb the kombucha market share.
Type Segment Drivers
Based on the type, flavoured is contemplated to hold the largest share in the market during the forecast period. This is mainly because of the rise in extracts in functional beverages. It is used in the number of food and beverage products owing to their potential to offer various health benefits like strengthening the immune system and reducing blood pressure. It is increasingly preferred in breakfast meals, candies and ice-cream toppings.
Distribution Channel Segment Drivers
Based on the distribution channel, supermarket/hypermarkets are projected to grow at a higher CAGR in the market over the forecast period. This is primarily attributed to the massive discounts offered by them during the season and even in the off-season. In addition, Kroger, which is a supermarket based in the U.S., has exhibited an increase in yearly sales from 2018-2019, from US$ 121,852 to US$ 122,286, which outlines the growth in millions, thus driving the market growth.
Regional Drivers
Based on the regional coverage, North America is predicted to dominate the market during the forecast period. This is mainly because of the prevalence of leading players like Hain Celestial, KeVita, and Asheville Kombucha Mamas. In addition, altering consumer behavior, rising healthcare concerns, and availability of the health drinks like kombucha significantly propel market growth. According to Glanbia Nutritional’s Inc., the U.S. functional beverage market size was USD 39 million in 2018, which signifies the vast growth perspective. Moreover, increased demand and supply of non-carbonated and low-calorie beverages, such as flavored kombucha, will supplement the market growth.
Kombucha Market Segmentation:
Segmentation by Type
- Natural
- Flavoured
Segmentation by Distribution Channel
- Supermarkets/Hypermarkets
- Health Stores
- Online Stores
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.
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