Kombucha Market:
The GMI Research expects the kombucha market to expand at a significant rate. From a regional perspective, North America is projected to grow at a higher CAGR due to the leading players, such as KeVita, Hain Celestial, Asheville Kombucha Mamas; the demand for kombucha has surged, and significantly changing consumer behavior will drive the market growth.
Kombucha Market Dynamics (including market size, share, trends, forecast, growth, and industry analysis)
Key Drivers
The global kombucha market is predicted to witness an upsurge in demand during the forecast period due to the drastic shift in consumer preferences towards functional beverages, which offer various beneficial health benefits. For instance, as per IFT (Institute of Food Technologists), in 2017, functional beverages held 76.4% of the share from the US’s beverage industry. The probiotic drinks are formed from fermented milk like yogurt and kefir. Kombucha is considered a probiotic drink, the increasing awareness regarding the importance of probiotics in gut health has fuelled the demand for the market worldwide. According to the kombucha market analysis, the capability of various flavors in the market is further augmenting the growth of the kombucha market. The fundamental change in the consumption behavior, the consumers are becoming bold and do not hold themselves from experimenting with the new innovative flavors. For instance, Kombrewcha introduced new flavors like blood orange, pineapple, and mango in 2020, which has attracted many consumers, thus accelerating the growth of the kombucha market size. On the other hand, the strict regulations formed by the manufacturing process’s regulatory bodies and high taxes on sugar products will hinder the growth of the global kombucha market in the upcoming years.
Name of the Segment Drivers
Based on the type, the flavored segment is anticipated to lead the market due to the increasing flavors and extracts in functional beverages. It is also used in numerous food and beverage products attributed to its capability to provide several health advantages, including decreasing blood pressure, improving the immune system, etc. Flavored segment is also rapidly preferred in candies, breakfast meals, ice-cream toppings, etc.
Kombucha Market’s leading Manufacturers:
- Asheville Kombucha Mamas, LLC
- Cell – Nique Corporation
- GT’S LIVING FOODS
- Hain Celestial
- KeVita
- Wonder Drink
- Kosmic Kombucha
- LIVE Soda, LLC
- The Bu LLC.,
- NessAlla Kombucha
- The Coca-Cola Company
Kombucha Market Segmentation:
Segmentation by Type:
- Natural
- Flavoured
Segmentation by Distribution Channel:
- Supermarkets/Hypermarkets
- Health Stores
- Online Stores
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is a market research and consulting company that provides syndicated research reports, consulting services, and customized market research reports. Our reports are based on market intelligence studies to ensure relevant and fact-based research across numerous sectors, including healthcare, automotive, information technology & communication, FMCG, and other industries. GMI Research’s deep understanding related to the business environment helps us in generating objective strategic insights. Our research teams consisting of seasoned analysts and researchers have hands-on experience in various regions, including Asia-pacific, Europe, North America, and the Rest of the World. The market research report offers in-depth analysis, which contains refined forecasts, a bird’s eye view of the competitive landscape, factors impacting the market growth, and several other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.
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