Global Kids Tablet market was valued at US$ 9.54 billion in 2020 and is expected to reach US$ 36.89 billion by 2029, growing at an estimated CAGR of 16.2% over the forecast period. Increased use of educational and gaming apps will boost the global kids tablet market. It has been reported that 70% of families who have children under age 12 stated that their kids use tablets, where 77% use for gaming purpose and 57% use it for education purpose. Low cost, portability, ease of learning are the primary factors why parents prefer to purchase tablets for their kids. By end user, children within age group (10 years-16 years) accounted for 52% of revenue share in 2020 and is expected to register a CAGR of 16% from 2021 to 2029. Another important factor driving the global kids tablet market is the level of internet penetration. Almost every household has internet connectivity, due to which one can access to e-books, interactive apps, games etc., hence the demand for Wi-Fi enabled tablets is on the rise. By connectivity, Wi-Fi enabled tablets accounted for 72% of revenue share in 2020 and is expected to register a CAGR of 16.2% by 2029.
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The American academy of pediatrics has warned that extensive use of tablets might impact the mental health of the child. This could be a factor for slowdown of the kids tablet market. However, companies such as Lenovo, SAMSUNG are providing tablets which are safe and can be used by kids. Such devices also includes camera and timer. Increasing demand for digital literacy will duly assist the market growth of countries such as India, China, Mexico, and South Africa. North America kids tablet market held the largest market share in 2018, due to increased use of tablets for educational purposes by children within the age group of 10 years to 16 years. However, due to increase in internet penetration and use of learning apps, the markets in emerging countries such as India and China are projected to grow at a higher rate and hence the Asia Pacific region is projected to exhibit the highest growth rate during the forecast period.
The report provides both, qualitative and quantitative research of Kids Tablet market, as well as provides comprehensive insights and favored development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their global presence, competitors, service offerings, specification, pricing, and gross margin.
Some of the players operating in the kids tablet market are Lenovo Group Limited, Amazon.com, Inc., SAMSUNG, LeapFrog Enterprises, Inc., Apple Inc. Zee Learn Ltd. ASUSTeK Computer, Inc. Micromax Informatics Limited, Sungworld, CONTIXO, dragontouch.com, Mattel, Kurio & KD Interactive, ConveGenius amongst others.
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Global Kids Tablet Market:
- By Connectivity
- Wi-FI Enabled
- Sim Enabled
- By RAM Size
- Less than 1 GB
- 1 GB and Above
- By End User
- Less than 5 Years
- (5 to 10) Years
- (10 to 16) Years
- By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
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