The idea behind land page optimization is based on concept of directing readers to the right information. SEO marketing is not only about driving traffic to your website, it’s all about targeted marketing.
More traffic doesn’t mean you are getting more sales. More traffic also means more noise. You want more prospects than can be turned into buyers.
Using wrong SEO marketing strategies can damage your business
If you have boosted your search engine ranking with SEO you will have a lot of visitors. What if the information on your landing webpage is not what they are looking for? Even worse, if your landing page contains grammar errors or incorrect product information, you have just created an upset reader.
Landing page optimization for readers, not just customers
Create valuable and correct content in your landing page is key of SEO marketing. When a Google user is looking for a certain subject and found your webpage with the right information you will automatically build trustworthy reputation.
Don’t just create information for potential customers, but also for blog readers. The number of blogger has increased dramatically since the last 4 years. This is strong indication that web surfers like to find information online.
If a blog reader found your website with valuable information they would link back to your website. Your have just created a successful viral marketing with SEO strategy. Diverting maximum targeted traffic to your website with SEO marketing is the ultimate goal.
SEO Marketing is different from Pay Per Click
SEO marketing strategies have been around for a while. SEO marketing strategy is hot and it’s both inexpensive and in high demand these days to market your business. It is based on organic search engine results and is different from any ‘pay per click’ ad or ‘paid inclusion’ ad.
Online advertising can retain a lot of potential leads and drive traffic to your website, but let’s be honest here. Advertising do tend to get annoying for most online users, especially they cannot find what they are looking for. They end up wasting time in clicking on an advertisement with a false promise. Eventually you have lost a couple dollars for a wasted click.
SEO marketing is about traffic to the right landing page
Regardless of age, location or any other irrelevant factor, every online user is looking for information. If you are one amongst the few, who can provide the exact piece of unveiled information to your reader, you will a higher chance to create more lead.
Top 11 SEO Marketing tips to help you create successful and proven marketing campaign:
- Create website with valuable and correct content
- Create keyword rich content, but focused to the online reader
- It’s important to use smart keyword research. Get your keyword research tools in place and look for non-competitive keywords. Keywords must be specific and relevant to your web business, in order to get fast SEO results.
- Include relevant keyword everywhere in your landing page
- Add the relevant keywords in meta tags, website address, page title, landing page and file names as much as possible
- Navigation in the website must be kept simple
- Create links by spreading relevant content
- Link building is like the backbone of SEO internet marketing. Spread relevant content all over the web in the form of articles, blogs, social media content and press releases, will links going back to your website.
- Create expert author to show authority
- Create an image for the expert author that is publishing content in the web. This will gain the trust to your reader.
- Keep your content up-to-date
SEO Marketing takes time, same as branding
SEO marketing is not a one-day process and hence you need complete dedication and incredible consistency when it comes to slowly building your brand through expert SEO internet marketing strategies.