Interactive video wall is a wall of large display screens made from attaching multiple screens of different dimensions. Development of new technologies for eliminating dead pixels to provide a seamless display has driven its demand. The global interactive video wall market report by Market Research Future (MRFR) takes a look at its potential in digital signage, meeting rooms, and control rooms while estimating its growth for the period of 2018 to 2023 (forecast period). The COVID-19 outbreak and its impact on the industry have been noted as well.
Market Scope
The global interactive video wall market size can reach USD 17,647 million by 2023. It can showcase a CAGR of 15% over the forecast period.
This can be attributed to the surge of wall technologies in conferences, exhibitions, and tradeshows for marketing of products. Benefits of video walls such as sharing of real-time content, high-quality image resolution, improved touchscreen interactivity, and access over multiple screens can bode well for the market. Moreover, the access of content on smartphones owing to application programming interfaces (APIs) and the use of sensors to showcase content according to people in front of the video wall can gain accolades for the market and propel its growth over the forecast period.
The large number of public spaces and malls has led to abundance of space for advertising of curated content which can be a prime opportunity for the global interactive video wall market. The changing consumer lifestyles and intention of disseminating useful information can fuel the market growth till 2023.
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Segmentation
The global interactive video wall market has been segmented on the basis of types, display units, frame size, deployment type, organization type, and end-users
- By types, it is segmented into 3D installation, landscape & portrait, custom layout, and others.
- By display units, it is segmented into LPD, LED, LCD, and others.
- By frame size, it is segmented into 2×2, 3×3, 4×4, and others.
- By deployment type, it is segmented into touch less, touch-based, multi touch, and others.
- By organization type, the global interactive video wall market caters to small & medium scale enterprise and large scale enterprise.
- By end-users, it is segmented into media and entertainment, government & defense, IT and telecommunication, retail, and others.
Regional Analysis
North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW) are major regions covered in the global interactive video wall market report.
North America is estimated to lead the market till 2023 owing to the use of interactive walls in museums, educational institutes, and malls for promoting relevant content. The use of these video displays by federal authorities in the U.S. for controlling the crime rates by showcasing photos of missing children, criminals, and other forensic evidence can bode well for the market.
The Europe interactive video wall market is anticipated to thrive owing to the increasing demand for 3D, portrait, and landscape displays. The use of displays to portray arrival and departure times at airports has triggered the market demand significantly. Prime opportunities in the retail sector and corporate offices for displaying new products and achievements are likely to garner huge dividends for the market in the long run.
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Competitive Outlook
- Samsung Electronics Co. Ltd.
- Omnivex Corporation
- Adflow Networks
- Panasonic Corporation
- AU Optronics Corp
- Philips N.V.
- Navori SA
- LG Display Co. Ltd.
- Sony Corporation
- NEC Display Solutions
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