Indian & ethnic snacks are a traditional heritage in India and even today hold the majority of market share in the fried category even though western snacks are of the roasted category and are growing quickly in India because of its low fat products.The Indian snacks market is divided between organized players and unorganized markets. The unorganized market at present dominates the India snacks market. Marketers experiment with the demographics in order to find out which age group of people are suited to what kind of product.
Snacking industry meanwhile has flourished in recent years because of a massive upsurge in the demand for snacking products in India. By the end of 2024, the snack market is set to reach INR 1 billion. Many of the domestic and multinational companies are expecting profits from the rise of the snacking industry in India. The Food and Beverage (F&B) services industry is witnessing an exponential growth in the past few years and will continue to flourish. The food automation market is projected to touch $12.50 billion by 2027, rising incredibly at the rate of 7.10 percent.
Last year, India exported nearly $2.8 million worth of savoury snacks, including extruded or expanded products, registering a Y-O-Y growth of almost 22-23 percent from the previous year.
PepsiCo India is the leading player in the Indian snacks market.
There are many factors influencing such a growth like lifestyle changes, rapid urbanisation, growing middle class population in India, availability of local products on a large scale, small-size packaging options and company strategies to induce local flavors. Marketers experiment with the demographics in order to find out which age group of people are suited to what kind of product. Kids tend to be always ready to accept new flavors and marketers take advantage of this to introduce new flavors such as Schezwan, Peri Peri, Wasabi, and more into the market. Teenagers and young adults are slightly health-conscious and look for healthier and high-grade products but they are also attracted towards new flavours. Whereas, adults compare the brand and price and whether the product they are buying is value for money or not. Hence the quantity and comparative pricing aspects form a key consideration in their choice making as well as is a marketer’s headache.
Consumers nowadays are becoming more health-conscious and are opting for healthier snacks. Altered consumer choices and The varied taste choices of millennials are gradually becoming the catalyst for companies to shift from conventional flavour and seasoning options. Consumers nowadays tend to purchase products that are nutritious, tasty, and convenient to procure. This is because hectic schedules of daily commuters are making it difficult for them to maintain the right work-life balance. They need a ready-to-go snack which is tasty and convenient. Also, due to Covid, as well as rise in lifestyle diseases like heart ailments and diabetes, many have started making the switch to healthy snacking. These changing trends and patterns have led to a growth in the demand for responsible and ethical food processing.
Also, the practice of farm to table is making the trending list. Bulk foods and Millet cereal’s meal recipes are making their way into imaginative and highly sought-after cuisines. The former is good for health and low on carbs removing gluten, making them very popular.
Popcorn has emerged as a healthy and nutritious alternative to chips and cookies. It is cost-friendly, easy-to-prepare and has become an integral part of the entertainment and snacking experience. The audience today has well-perceived healthier options combined with new different flavours.
There are various driving factors that make popcorn the most popular snack and a growing business:
- Consumers no more give importance to taste over health whereas they are looking for tasty as well as healthy alternatives, thus popcorn is the perfect option. You can now enjoy a snack and that too guilt-free.
- Consumer preferences in context to the snacking options are highly dynamic. With a fast-paced lifestyle and majority of options available in the market, munching the same flavor daily can easily bore the consumer. They are looking for an added taste and flavour.
Namkeen has the Highest Market Share in India Snacks Market
We can diversify the Indian snacks market into extruded Snacks, local chips or packaged chips, namkeen and others. In terms of market value share, namkeen has the highest market share compared to all other segments. Namkeen rules the Indian savoury snack sector. Rising disposable incomes, shopping complex culture and metropolitan lifestyle of Indians are also responsible for the growth of this sector. At present, in both organized and unorganized markets, namkeen is the leading segment.
Snacks and Namkeen Products Sales and Marketing Agency in Mumbai
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Popular Snacks in India are:-
- Papri chaat– Papri chaat basically consists of deep-fried wafers called papri topped with tamarind and mint chutney, chickpeas, potatoes, and yogurt. The ingredients are layered, and the dish is usually sprinkled with sev which are basically fried chickpea noodles and ‘chaat masala’ consisting of spices such as cumin, coriander, dried mango and ginger, as well as chili, asafoetida, and black pepper.
- Dhokla– Gujarat definitely has provided us with many vegetarian snacks options. Another Gujarati delicacy is dhokla which is basically light fried cubes of fermented chickpea batter and rice. The spices and flavor added to the dish are coriander, ginger, coconut and black mustard seeds. A sweet chutney is also provided to add to the flavor. Fluffy, low in calories, and packed with protein it is gradually gaining popularity all across India.
- Misal Pav– It is a traditional Marathi dish having two key ingredients; a curry consisting of sprouted beans, topped with chivda, onions, chillies and potatoes and pav which are soft bread rolls to soak the scrumptious curry. It is usually served as breakfast or evening snack in roadside stalls and office canteens, since it is quite popular among office goers.
- Papri chaat– Papri chaat basically consists of deep-fried wafers called papri topped with tamarind and mint chutney, chickpeas, potatoes, and yogurt. The ingredients are layered, and the dish is usually sprinkled with sev which are basically fried chickpea noodles and ‘chaat masala’ consisting of spices such as cumin, coriander, dried mango and ginger, as well as chili, asafoetida, and black pepper.
- Kozhukkatta– Kozhukkatta are basically steamed Indian rice flour dumplings filled with jaggery and coconut. They are usually served for breakfast, or consumed as a snack, when they are accompanied by tea on the side. In some cases, cooks like to add cardamom or ghee to the filling.
