‘India Whisky Market Outlook 2023’ gives a comprehensive analysis on Indian whisky marketand provides much relevant information relevant to the whisky market. India is the world’s largest whisky consuming nation. The growing Indian whisky market is the result of the great economic development achieved by India, which empowers Indian consumers with high purchasing power and to have better quality products. The other forces leading to growing Indian whisky market are changing demographics, increasing consumption with changing pattern, increasing global presence of Indian whisky in other countries, etc.
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Indian Whisky market haswitnessed a growth with CAGR of more than 7% from FY 2010-11 to FY 2016-17and is expected to reach new heights in near future. Although a large number of people from rural India consume country liquor, the scenario is observed to be changing. With increasing communication and commuting of rural and urban India the rural consumption is forecasted to increase. With increasing slogans of women empowerment and providing quality education to females, women are becoming more and more independent and are also trying to match man in case of achieving leisure of life, this has led to increases of women whisky consumption in India. It was observed that the south region of India consumes more than 1/3rd of total whisky consumption of India.
As any sort of advertisement for Alcoholic beverages is prohibited in India, a large section of Indian population lacks brand awareness, most of the people only know about 3 or 4 liquor brands and their variants. Many of the firms follow Surrogate advertising which has atlases created awareness of their brand names.
Covered in the report:
• Indian Whisky
• Indian-made foreign liquor
• Malt whisky
• Grain whisky
• Single Malt whisky
‘India Whisky Market Outlook 2023’discusses the following aspects of Indian market Whisky:
• Indian Alcoholic Beverages Market Outlook by Value & Forecast
• Indian Alcoholic Beverages Market Outlook by Volume & Forecast
• Indian Whisky Market Outlook by Value & Forecast
• Indian Whisky Market Outlook by Volume & Forecast
• Indian prestige whisky market by value, by volume, by ASP and forecast
• Indian premium whisky market by value, by volume, by ASP and forecast
• Indian super premium whisky market by value, by volume, by ASP and forecast
How it will help solving your strategic decision-making process??
The report gives an in-depth understanding of the Indian Whisky market and provides you with many facts, figures and visuals like graphs.
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Whisky in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Keywords: India, Liquor, Country Liquor, Scotch, Research, Study, Market, Share, Whisky, prestige, premium, super-premium, Pernod Ricard, United Spirit, Radico khaitan, Single malt, Allied Blenders, Amrut, Bacardi,Tilaknagar, Jagatjit, John Distilleries, Officers Choice, McDowell, 8PM, Royal Stag, Royal Challenge, Chivas Regal, Teachers, Jack Danial, Black Dog, Impherial Blue, Excise Duty.
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TABLE OF CONTENT
1. Executive Summary
2. Indian Alcoholic Beverages Market Outlook
2.1. Market Size
2.1.1. By Value
2.1.2. By Volume
2.2. Market Share
2.2.1. By Region (Alcohol Consumption)
2.2.2. By Demographics
2.2.3. By Distribution Channels
3. Indian Whisky Market Outlook
3.1. Market Size
3.1.1. By Value
3.1.2. By Volume
3.1.3. By Average Selling Price
3.2. Market Share
3.2.1. By Segment (Prestige/Premium/ Super Premium)
3.2.2. By Product Type (Malt/Grain)
3.2.3. By Combined Type (Blended/Scotch whisky/Single Malt/Others)
3.2.4. By Region (Alcohol Consumption)
3.2.5. By Demographics
3.2.6. By Packaging Type
3.2.7. By Distribution Channels
3.2.8. By Company
3.2.9. By Brand
3.3. Prestige WhiskyMarket
3.3.1. Market Size
3.3.1.1. By Value
3.3.1.2. By Volume
3.3.1.3. By ASP
3.4. Premium Whisky Market
3.4.1. Market Size
3.4.1.1. By Value
3.4.1.2. By Volume
3.4.1.3. By ASP
3.5. Super premium Whisky Market
3.5.1. Market Size
3.5.1.1. By Value
3.5.1.2. By Volume
3.5.1.3. By ASP
4. Product Price Variant Analysis
5. PEST Analysis
6. Trade Dynamics
6.1. Export
6.2. Import
7. Market Dynamics
7.1. Key Drivers
7.2. Key Challenges
8. Market Trends & Development
8.1. Change in consumer preferences to premium products
8.2. Changing packaging of products.
8.3. Change perception towards consumption of alcohol
8.4. Increasing Stress in Life
8.5. Increasing parties and presence of Alcoholic products in them.State wise Excise Duty Earning
9. Indian Economic Profile
10. Competitive Landscape
10.1. Porter Five Forces
10.2. Company Profile
10.2.1. Pernod Ricard India Private limited
10.2.2. United Spirit Limited (Diageo Group)
10.2.3. Radico khaitan Limited
10.2.4. Allied Blenders and Distillers Private Limited
10.2.5. Jagatjit Industries Limited
10.2.6. John Distilleries Private Limited
10.2.7. Tilaknagar Industries Limited
10.2.8. Amrut Distilleries Private Limited
10.2.9. Som Distilleries and Breweries Limited
10.2.10. Bacardi India Private Limited
11. Recommendations
12. Disclaimer
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