‘India Personal Care Appliances Market Outlook, 2023’ gives a comprehensive analysis of the personal care appliances industry in India. Owing to benefits such as better affectivity than traditional procedures and time saving, demand for personal care appliances is growing gradually. India personal care appliances market majorly includes hair care appliances, hair removal appliances and oral care appliances. Hair care appliances includes hair dryers, hair straighteners and hair stylers and curlers. Hair removal appliances is sub-divided into trimmers, shavers, epilators and other hair removal appliances like body groomers, face stylers, grooming kits, etc. Oral care appliances market includes into electric toothbrushes and other oral care appliances like oral irrigators and plaque removers.
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The India Personal Care Appliances Market has shown a growth with a CAGR of more than 16% in the period from FY 2011-12 to FY 2016-17. This growth is attributed to the factors like people’s high emphasis on personal appearance and desire to look good, imitation of celebrities due to rise in social media and increasing availability of these appliances on most of the e-commerce platforms. The highest contribution in personal care appliances market comes from hair care market around 60% of the overall market. The main players of this market in India are Philips, Panasonic and Havells whose share is more than 40% in the total market of personal care appliances in India; while other companies includes Braun, Conair, Wahl, Veet, Eveready, etc.
The market of personal care appliances is expected to grow up to more than INR 2,500 crores in the forecast period FY 2022-23. But the market is facing a pull-back in the demand due to challenges like traditional ways of personal caring, lack of awareness regarding new products and presence of Chinese and Taiwanese low-priced products. Oral care appliances have a very high ASP which is more than INR 4,000, which makes it quite unaffordable looking at today’s scenario in India, where the per capita income is very low.
Covered in the Report:
• India Personal Care Appliances
• Hair Care Appliances
• Hair Removal Appliances
• Oral Care Appliances
“India Personal Care Appliances Market Outlook, 2023” discusses the following aspects of Personal Care Appliances in India:
• India Personal Care Appliances Market Size By Value & Forecast
• India Personal Care Appliances Market Size By Volume& Forecast
• India Personal Care Appliances Market Segmental Analysis: By Company, By Category, By End User
• India Hair Care Appliances Market Size By Value & Forecast
• India Hair Dryer Market Size By Value & ForecaAB261st
• India Hair Straightener Market Size By Value & Forecast
• India Hair Styler and Curler Market Size By Value & Forecast
• India Hair Removal Appliances Market Size By Value & Forecast
• India Trimmers Market Size By Value & Forecast
• India Shavers Market Size By Value & Forecast
• India Epilators Market Size By Value & Forecast
• India Other Hair Removal Appliances Market Size By Value & Forecast
• India Oral Care Appliances Market Size By Value & Forecast
• Average Selling Price
• Product, Variant & Pricing Analysis
• Key Vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Personal Care Appliances in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Keywords: India, Research, Study, Market, Share, Personal Care Appliance, Hair Dryer, Hair Care, Hair Curler, Straightener, Epilator, Trimmer, Shaver, Clipper, Electric Toothbrush, Plaque Remover, Oral Care, Oral Irrigators, Philips India Limited, Panasonic Corporation, Havells India Limited, Syska,Gillette, P&G, Braun, Conair, Wahl, Veet, Eveready.
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TABLE OF CONTENT
1. Report Methodology
2. Executive Summary
3. India Personal Care Appliances Market Outlook
3.1. Market Size By Value
3.2. Market Size By Volume
3.3. Market Share
3.3.1. By Company
3.3.2. By Category (Hair care, Hair Removal & Oral Care)
3.3.3. By End User
4. India Hair care Appliances Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Hair Dryer Market
4.1.3. Hair Straightener Market
4.1.4. Hair Curler & Stylers Market
4.2. Market Size By Volume
4.2.1. Overall Market
4.2.2. Hair Dryer Market
4.2.3. Hair Straightener Market
4.2.4. Hair Curler & Stylers Market
4.3. Market Share By Product Type
4.3.1. By Volume
4.3.2. By Value
5. India Hair Removal Appliances Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Trimmer Market
5.1.3. Shaver Market
5.1.4. Epilators Market
5.1.5. Others (Hair Clippers, Body Groomers, Face Stylers)
5.2. Market Size By Volume
5.2.1. Overall Market
5.2.2. Trimmer
5.2.3. Shaver
5.2.4. Epilators
5.2.5. Others (Hair Clippers, Body Groomers, Face Stylers)
5.3. Market Share By Product Type
5.3.1. By Volume
5.3.2. By Value
6. India Oral Care Appliances Market Outlook
6.1. India Oral Care Appliances Market Size By Value
6.2. India Oral Care Appliances Market Size By Volume
7. Product Price Variant Analysis
8. India Economic Snapshot
9. PEST Analysis
10. Trade Dynamics
10.1. Import
10.2. Export
11. Channel Partner Analysis
12. India Personal Care Appliance Market Dynamics
12.1. Key Drivers
12.2. Key Challenges
13. Market Trends & Developments
13.1. Growing E-Commerce
13.2. Frequent Travellers fuel the demand for Travel-Size Appliances
13.3. Focus on specific target customers to increase presence
13.4. Imitation of Celebrities
13.5. Increasing Professional Spas and Salons
14. Competitive Landscape
14.1. Porter’s Five Forces
14.2. Company Profiles
14.2.1. Philips India Limited
14.2.2. Panasonic India Pvt. Ltd.
14.2.3. Tri-Star Products Private Limited (Vega)
14.2.4. Havells India Limited
14.2.5. Syska Led Lights Private Limited
14.2.6. Gillette India Limited
14.2.7. Wahl India Grooming Products Pvt. Ltd.
14.2.8. Conair Corporation
14.3. Company Overview
14.3.1. Bajaj Electricals Limited
14.3.2. Braun GmbH (P&G)
14.3.3. Nova Marketing Private Limited
15. Strategic Recommendations
16. Disclaimer
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