‘India Hair Care Market Outlook, 2023’ gives a comprehensive analysis on the hair care market of India. Since last few years, India is experiencing a major growth in the cosmetic products sales. The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the hair care market.
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India Hair Care market is calculated to grow with a CAGR of more than 10% in value terms during review period starting from 2011-12 to 2016-17 and the market is anticipated to reach more than Rs. 19,000 crores at the end of forecast period year 2017-18. Overall hair care market is segmented into hair oil, shampoo, hair colour, serum and other hair styling products. Increased used of hair care products are due to change in lifestyle with impact of western culture, rising disposable income, trend of urbanisation. Furthermore, impact of advertisement with influence of Bollywood, trend of personal grooming and so more are also triggers the market. Hair care as well as hair styling product are getting popular among both women and men. The different needs demand different products, and companies are able to provide different products as per different needs. Thus consumer is getting wide option to choose from.
High penetration in typical hair care products such as hair oil and shampoo is due to many players in the market with the good brand value which are accepted by consumer with satisfaction. But the entry of herbal products in this segment has disrupted the market slightly. And the products such as hair colour, serum, hair gel, hair wax, hair spray and other hair styling products have growing in future as today’s consumer are ready to experimenting with their looks than before. And all this styling products are used to change of looks, for instance it is not surprising to colour one’s hair with very odd colour. Thus this segment will be experiencing high growth than hair oil and shampoo in upcoming years.
Major companies that operate into the hair oil, shampoo, hair colour, serum and other hair styling product market in India are Hindustan Unilever Limited, CavinKare Private Limited, Marico Limited, J.K. Helene Curtis Limited, Godrej Consumer Products Limited, Procter & Gamble Home Products Private Limited, L’Oreal India Private Limited, Bajaj Corp Limited, Ban Labs Private Limited, Hygienic Research Institute Private Limited, Emami Limited, The Himalaya Drug Company, Dabur India Limited, Patanjali Ayurved Limited.
Covered in the report:
• India Hair Care products
• Hair Oil products
• Shampoo products
• Hair Colour products
• Hair serum products
• Hair Styling products
“India Hair Care Market Outlook, 2023” discusses the following aspects of hair care in India:
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The report gives an in-depth understanding of the hair care market in India:
• India Hair Care Market Size By Value & Forecast
• India Hair Care Market Segmental Analysis: By Company, By Product Type
• India Hair Oil Market Size By Value & Forecast
• India Hair Oil Market Segmental Analysis: By Company, By Product Type
• India Shampoo Market Size By Value & Forecast
• India Shampoo Market Segmental Analysis: By Company, By Product Type
• India Hair Colour Market Size By Value & Forecast
• India Hair Colour Market Segmental Analysis: By Company, By Product Type
• India Hair Serum Market Size By Value & Forecast
• India Hair Serum Market Segmental Analysis: By Company, By Product Type
• India Hair Styling Products Market Size By Value & Forecast
• India Hair Styling Products Market Segmental Analysis: By Company, By Product Type
• Product Price & Variant Analysis
• Major Players of the Market.
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of hair care in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Keywords: India, Research, Study, Market, Share, Women, Men, Personal Grooming, Hair Care, Hair Styling, Serum, Hair Gel, Hair Colour, Mousse, Hair Wax, Hair Spray, HUL, P&G, Cavinkare, Marico, Godrej, L’Oreal, Baja Corp Ltd., Ban Labs, Dabur, Himalaya, Emami, Patanjali, Rural, Urban, Disposable, Hygiene, Penetration, Health
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TABLE OF CONTENTS
1. Executive Summary
2. India Hair Care Market Outlook
2.1. Market Size By Value
2.2. Market Share
2.2.1. By Company
2.2.2. By Segment
3. India Hair Oil Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Segment
3.3. Coconut Oil Market
3.4. Value Added Oil Market
3.4.1. Market Size By Value
3.4.1.1. Overall Market Size
3.4.1.2. Light Hair Oil Market
3.4.1.3. Amla Oil Market
3.4.1.4. Cooling Oil Market
3.4.1.5. Value Added Coconut Oil Market
3.4.1.6. Anti-Hair Fall Oil Market
3.4.1.7. Other Hair Oil Market
3.4.2. Market Share By Segment
3.5. Product Price & Variant Analysis
4. India Shampoo Market Outlook
4.1. Market Size By Value
4.2. Market Share
4.2.1. By Company
4.2.2. By Brand
4.2.3. By Segment
4.2.4. By Sachet Vs. Bottle (In Value & In Volume)
4.3. Product Price & Variant Analysis
5. India Hair Colour Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market 12
5.1.2. Powder Hair Colour Market
5.1.3. Cream Hair Colour Market
5.1.4. Other Hair Colour Market
5.2. Market Share
5.2.1. By Company
5.2.2. By Brand
5.2.3. By Segment
5.3. Product Price & Variant Analysis
6. India Hair Serum Market Outlook
6.1. Market Size By Value
6.2. Product Price & Variant Analysis
7. India Hair Styling Products Market Outlook
7.1. Market Size By Value
7.2. Product Price & Variant Analysis
8. India Economic Snapshot
9. PEST Analysis
10. Trade Dynamics
10.1. Import
10.2. Export
11. Channel Partner Analysis
12. India Hair Care Market Dynamics
12.1. Key Drivers
12.2. Key Challenges
13. Market Trends & Developments
13.1. High impact of advertising and Influence of Bollywood
13.2. Growing popularity of herbal products
13.3. Individualism and availability of gender specific product
13.4. Selling online and digital marketing
13.5. Sachets form and penetrative pricing-value packs
13.6. Salon services and rising demand for professional products
14. Competitive Landscape
14.1. Porter’s Five Forces
14.2. Company Profiles
14.2.1. Hindustan Unilever Limited
14.2.2. CavinKare Private Limited
14.2.3. Marico Limited
14.2.4. J.K. Helene Curtis Limited
14.2.5. Godrej Consumer Products Limited
14.2.6. Procter & Gamble Home Products Private Limited
14.2.7. L’Oreal India Private Limited
14.2.8. Bajaj Consumer care Limited
14.2.9. Ban Labs Private Limited
14.2.10. Hygienic Research Institute Private Limited
14.2.11. Emami Limited
14.2.12. The Himalaya Drug Company
14.2.13. Dabur India Limited
14.2.14. Patanjali Ayurved Limited
15. Strategic Recommendations
16. Disclaimer
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