‘India Face Wash Market Outlook, 2023’ gives a comprehensive analysis on the face wash industry of India. Since last few years, India is experiencing a major growth in the sales of face washes.
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Increasing emphasis on looks and appearance, brands endorsements by bollywood stars and cricketers, growing consciousness about personal hygiene, rising disposable income, etc has helped face wash market to grow considerably. In addition to this, entry of international players in the market, e-commerce sale, and strong distribution network are also driving the face wash category.
India face wash market is expected to grow with a CAGR of more than 15% during the forecast period of FY 2017-18 to FY 2022-23. The market is divided into urban market & rural market on the basis of demographics and unisex & men on the basis of category. The unisex face wash market is further sub-divided into urban unisex face wash market and rural unisex face wash market. The men’s face wash market is sub-divided into urban men’s face wash market & rural men’s face wash market. There are lots of national and international players present in the face wash market of India already. Some of these national players include Hindustan Unilever Limited, The Himalaya Drug Company, Patanjali Ayurved Limited, etc., while L’Oreal India Private Limited, Nivea India Private Limited, Johnson & Johnson Pvt. Ltd. and P&G are some of the international players present in the Indian face wash market. Earlier, only women oriented face washes were sold in the market, but with increasing desire of men to improve their appearance and to look well groomed has made the players to manufacture face washes specially designed for men.
Hindustan Unilever, L’Oreal India and Emami Limited are major players in the men’s face wash segment. In addition to this, brands are doing their product endorsement by famous Bollywood stars and sportspersons so as to increase the sales and presence of their brands. The industry is getting the maximum sale from the urban market as compared to the rural one. Growing disposable income, awareness of the latest trends, concern about appearances, presence e-commerce shopping, strong distribution networks, increasing demand from men due to long working hours, stress and pollution which adversely affect men’s skin often making their face look dull and tired, etc are some of the factors which are expected to drive the market in the upcoming years.
Covered in the Face Wash Report:
Unisex Face Wash Market
• Urban Unisex Face Wash Market
• Rural Unisex Face Wash Market
Men Face Wash Market
• Urban Men Face Wash Market
• Rural Men Face Wash Market
“India Face Wash Market Outlook, 2023” discusses the following aspects of face wash in India:
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The report gives an in-depth understanding of the face wash market in India:
– India Face Wash Market Outlook
– India Face Wash Market Size By Value & Forecast
– India Urban Face Wash Market Size By Value & Forecast
– India Rural Face Wash Market Size By Value & Forecast
– India Face Wash Market Segmental Analysis: By Company, By Brand, By Demographics, By Category, By Functional Benefits, By Packaging Size
– India Unisex Face Wash Market Size By Value & Forecast
– India Urban Unisex Face Wash Market Size By Value & Forecast
– India Rural Unisex Face Wash Market Size By Value & Forecast
– India Unisex Face Wash Market Segmental Analysis: By Company, By Brand, By Demographics
– India Men’s Face Wash Market Size By Value & Forecast
– India Urban Men’s Face Wash Market Size By Value & Forecast
– India Rural Men’s Face Wash Market Size By Value & Forecast
– India Men’s Face Wash Market Segmental Analysis: By Company, By Brand, By Demographics
– Product Price & Variant Analysis of Unisex Face Wash and Men’s Face Wash
– Key vendors in this market space
– Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of face wash in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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TABLE OF CONTENTS
1. Executive Summary
2. India Face Wash Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Urban Face Wash Market
2.1.3. Rural Face Wash Market
2.2. Market Share
2.2.1. By Company
2.2.2. By Brand
2.2.3. By Demographics
2.2.4. By Category
2.2.5. By Functional Benefits
2.2.6. By Packaging Size
3. India Unisex Face Wash Market Outlook
3.1. Market Size By Value
3.1.1. Overall Market
3.1.2. Urban Unisex Face Wash Market
3.1.3. Rural Unisex Face Wash Market
3.2. Market Share
3.2.1. By Company
3.2.2. By Brand
3.2.3. By Demographics
3.3. Product Price & Variant Analysis
4. India Men’s Face Wash Market
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Urban Men’s Face Wash Market
4.1.3. Rural Men’s Face Wash Market
4.2. Market Share
4.2.1. By Company
4.2.2. By Brand
4.2.3. By Demographics
4.3. Product Price & Variant Analysis
5. India Economic Snapshot
6. Market Penetration
7. Policy & Regulatory Landscape
8. PEST Analysis
9. Trade Dynamics
9.1. Import
9.2. Export
10. Channel Partner Analysis
11. India Face Wash Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
12.1. The smaller the better – Face Wash Sachets
12.2. Celebrity Association and Endorsement of Brands
12.3. Men Shifting from Unisex Face Wash to Gender Specific
12.4. Products based on Herbal Ingredients doing consistently well
12.5. Men spending more than Women on Personal Care Products
13. Competitive Landscape
13.1. Porter’s Five Forces
13.2. Company Profiles
13.2.1. Himalaya Drug Company Private Limited
13.2.2. Hindustan Unilever Limited
13.2.3. Emami Limited
13.2.4. Dabur India Limited
13.2.5. Zydus Wellness Limited
13.2.6. Nivea India Private Limited
13.2.7. L’Oreal India Private Limited
13.2.8. Patanjali Ayurved Limited
13.2.9. Johnson & Johnson Private Limited
13.2.10. VLCC Personal Care Limited
13.2.11. Procter & Gamble Home Products Private Limited
13.2.12. Godrej Consumer Products Limited
13.2.13. ITC Limited
13.3. Company Overview
13.3.1. Avon Beauty Products India Private Limited
13.3.2. Nature’s Essence Private Limited
13.3.3. Lotus Herbals Private Limited
13.3.4. Wipro Consumer Care Limited
14. Strategic Recommendations
15. Disclaimer
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