India Breakfast Cereal Market:
Growth Opportunities in the India Breakfast Cereal Market look promising over the next six years. This is mainly due to the rising disposable income, the increasing urbanization, and the drastically changing lifestyles of consumers in India, the growing impact of western culture on food habits, followed by the fundamentally changing dietary pattern of people.
India Breakfast Cereal Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
Some of the major factors responsible for the growth of the India breakfast cereal market include the strong demand for convenient food options due to consumers’ busy lifestyle. The rising disposable income, increasing urbanization, and the drastically changing lifestyles of consumers in India are the key drivers contributing to the growth of the India breakfast cereal market. Moreover, the growing impact of western culture on food habits, followed by the fundamentally changing dietary pattern of people, will further surge the growth of the India breakfast cereal market. Furthermore, the rising consumer preference for convenient, tasteful options and healthy, along with the increasing middle-class population, is further propelling the growth of the India breakfast cereal market.
The rising health consciousness and growing cases of diseases including blood pressure, diabetes, and heart attacks are encouraging the consumers to shift their eating habits, which in turn, is fuelling the demand of the market. Additionally, the increasing consumer awareness associated with the health benefits of these products will further stimulate market growth. Several leading manufacturers are expanding their distribution channel for breakfast cereal, which will open new doors for the growth of the market during the forecast period. On the other hand, the easy availability of substitute products is a major factor hindering the growth of the market.
Product Segment Drivers
Based on the product, the ready-to-eat cereal is projected to lead the market due to the high adoption of ready-to-eat cereal and the increasing penetration of packaged cereal in India. On the other hand, the hot cereal is expected to rise at a faster CAGR during the forecast period due to the growing popularity and increasing consumer preference for hot cereal, including oats, driven by the rising awareness associated with the advantages provided by grains.
Distribution Channel Segment Drivers
Based on the distribution channel, e-commerce is predicted to increase at a higher CAGR in the upcoming years due to the strong adoption of e-commerce websites and the growing number of smartphone users. Furthermore, the e-commerce platform offers better flexibility and provides various exceptional benefits in comparison to other distribution channels, which is promoting consumers towards the adoption of e-commerce during the forecast period.
India Breakfast Cereal Market’s leading Manufacturers:
- Nestle India Ltd.
- Kellogg India Pvt. Ltd.
- Pepsico, Inc.
- Bagrrys India Limited
- Marico Limited
- GlaxoSmithKline Consumer Healthcare Ltd.
- Freedom Foods Group
- Mondial Foods
India Breakfast Cereal Market Segmentation:
Segmentation by Product:
- Hot Cereal
- Ready to Eat Cereal
Segmentation by Distribution Channel:
- Supermarket
- Convenience Stores
- E-Commerce
- Others
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