India Baby Care Products Market:
Growth opportunities in the India Baby Care Products Market look promising over the next six years. This is mainly due to the awareness regarding the benefits offered these products such as improvement of the overall health and well-being of the baby.
India Baby Care Products Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
One of the most significant drivers responsible for the growth of the India Baby Care Product Market includes the substantial acceleration in the population rate. Also, the swift urbanization along with the altering lifestyle of individuals will further strengthen the market size. The hectic and busy lives, primarily across the working population, is persuading them to choose products like baby shampoos, lotions, and creams to protect the skin of their children. Moreover, the increasing inclination towards a convenience-oriented routine is paving the way for market growth.
In addition, the baby’s skin is more penetrable and prone to catch infections caused by bacteria compared to adults. Enormous non-government organizations are increasingly involved in promoting the concept of baby hygiene to motivate parents to purchase branded products and avoid the incidences of diseases or infections. The leading companies across the world are mainly emphasizing bringing forward novel innovations in product offerings, such as the launch of organic products to acquire a competitive advantage over other players. Several producers are executing proactive marketing strategies on different social media platforms to spread awareness regarding the advantages proffered by these products and build a positive brand image. These factors together will fuel the market growth. However, the application of certain chemicals in their production will hinder market growth.
Type Segment Drivers
Based on the type, the market is segmented into baby toiletries, food and beverages, skin and hair care. Among these, baby toiletries are predicted to witness a higher CAGR over the forecast period. This is owing to the momentous expansion in the birth rate in India. The soaring disposable income and the tendency to use diapers instead of regular bottoms such as shorts or undies propel market growth.
Distribution Channel Segment Drivers
On the basis of the distribution channel, the market is segmented into Supermarkets/hypermarkets, specialist retailers, convenience, and online retail stores. Among these, the supermarkets/hypermarkets are expected to dominate the market during the forecast period. These stores provide an enormous variety of products under one roof and an option of price comparison coupled with other discount offers.
India Baby Care Products Market’s leading Manufacturers:
- Patanjali Ayurved Ltd.
- Artsana India Private Ltd.
- Kimberly Clark Lever Private Ltd
- Nestle India Ltd.
- Unicharm India Private Ltd.
- Johnson & Johnson Private Ltd.
- Procter & Gamble Home Products Private Ltd
- Dabur India Ltd.
- Me N Moms Private Ltd.
- The Himalaya Drug Company
India Baby Care Products Market Segmentation:
Segmentation by Product Type
- Baby Skin Care
- Baby Hair Care
- Baby Toiletries
- Baby Food & Beverages
- Others
Segmentation by Distribution Channel
- Supermarkets/Hypermarkets
- Specialist Retailers
- Convenience Stores
- Online Retail
- Others
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