Global In-Game Advertising Market
The GMI Research forecasts that the In-Game Advertising Market is witnessing an upsurge in demand over the forecast period. This is mainly due to implementing various payment schemes for gaming, reducing frauds, and the rising number of smartphone users in developing countries.
Introduction of the In-Game Advertising Market:
In-game advertising (IGA) refers to advertisements that are incorporated within games and mobiles. IGA can be seen in pop-up messages, cut-scenes, on-screen adverts, billboards, and background displays. They offer the favorable and long-lasting audio-visual impact of products and are non-interrupting.
Key Players of the Global In-Game Advertising Market:
- Blizzard Entertainment, Inc
- Ernst & Young Global Limited
- Viral Nation Inc.
- Kairos Group
- Gamelin Advergames
- RapidFire, Inc.
- FreakOut Holdings, Inc.
- Audiencly GmbH
- PocketWhale
- Atlas Alpha Inc.
In-Game Advertising Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
The augmenting number of games across the demographic divisions, surging implementation of big data to customize the experience of gamers with a brand, rapid expansion in the smartphone industry coupled with the increasing prominence of games on social media owing to their easy accessibility and seamless experience are some of the major drivers proliferating the growth of the global in-game advertising market. The market proffers enormous opportunities to advertisers to develop their innovative approach, especially while creating content and their own games to reach the targeted audience. The platform also provides an allusive way to spread word of mouth to a large base of individuals. In addition, the growing demand for social and mobile gaming, escalating acquisition of online promotional measures by companies, and the excessive availability of free mobile games utilizing in-game advertising are some other factors strengthening the market size. Further, various beneficial advantages such as reducing advertising expenses, extensive customer reach, immense return on investments, and easy configuration of advertisements in social gaming will further promote the in-game advertising market share. However, the inflated cost, piracy issues, huge time required to establish novel games, and aggravating number of unrelated and over interrupting advertisements for online and social gaming are projected to restrain the market growth over the coming years.
In-Game Advertising Market Segmentation:
Segmentation by Application
- Online In-Game Advertising
- Standalone In-Game Advertising
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.
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