Zelite Solutions has recently published a new blog post named ‘Power of Hypertargeting in Digital Era’. The blog post gives importance of hyper-targeting in b2b marketing. The blog explains the definition of hyper targeting which states that hyper-targeting is all about identifying your target customer segments and delivering extremely customized content relevant to them at the precise time and place. Hyper-targeting starts with identifying and understanding precisely who would be the target audience for a particular organisation. Once identified, one can target them across various channels.
The blog has highlighted some pointers which largely help to identify and understand who your target audience can be and they are as follows:
Categorization: According to the blog post, categorization of accounts plays a major role. One can categorize accounts based on the nature of business they do and then further classify them based on the sectors and industries.
Business Insights: The blog also states that you need to identify target accounts. One needs to obtain more information accounts such as their industry, turnover, YoY P/L, Technology Spends, major investors, parent company, subsidiaries, branches, recent mergers/acquisitions, organizational changes, legal cases, competitors, new launches, discussions underway in the news etc. Such information is very important for any marketer to build upon the right strategy to approach the target accounts by offering specific products or services.
Technology Insights: If organisation offerings include technology related products or services then understanding the technology stack used by the prospective account is crucial.
Buyer Personas: In a b2b campaign, once the potential accounts are identified we need to know who we have to target in that account. Identifying the correct buyer personas plays a pivotal role in the success of any hyper-targeted campaigns.
The blog also discusses points like ” Hyper-targeting vs Mass Marketing” and how Zelite Solutions can help organisations to reach their target audiences.
If you have any requirements related to Hyper-targeted Account-Based Marketing Services then contact Zelite Solutions.
About Us
Zelite Solutions Pvt Ltd
Website: www.zelitesolutions.com
Email: info@zelitesolutions.com
Phone: +91 99585 22499
