Social media content depends on strong writing skills to work well for your brand.
However, not all social media experts consider themselves writers.
For effective social media posts, the crux is that it has to be easy, catchy, and quick to convey your message. Remember, not every post can go viral, or it needs to be next level copywriting wheel, but spending the right amount of time on each post gives you great engagement.
Let’s take a look at why it matters to write well on Social Media.
The Power of Social Media in 2020
97 % of the Marketers are Using Social Media
74 % of the Adult Users Utilize Social Media
55 % of all Buyers Review a Product Online
31 % of Overall Website Traffic came from Social Media
All these numbers speak to one thing, writing for social media marketing is no cakewalk, to establish your brand on social media requires dedicated attention or uniqueness on copywriting.
Plus, every social media platform is different from each other. What works on LinkedIn might not work on Facebook, and makes social media writing more difficult. But social media content requires a strategy that you can utilize to make it more effective.
By the end of this post, you will know how to write effectively on social media.
Build a Social Media Guide Style
Most of the brands in the world have conquered social media presence due to consistently promoting their brands, products, or services with uniformity. Be it a sports company, an IT or software to a furniture company. The most common ingredient is that they speak in a similar fashion with different messages.
The most effective social media posts can be achieved by keeping your copy clean and writing as per the style guide created, be it a business or customer-centric brands (B2B/B2B) for consistency.
Even small or medium business can develop a simple style guide that consists of below-mentioned points:
- Mission Statement: The main reason for your presence on social media is about what is the reason your business exists, or why are you on social media?
- Target Audience: Describe your core audience on social media in every post if possible. Who are you writing or sharing the content with?
- Social Media Copy Tone: Always fix your social brand’s voice, on how you want your brand to be perceived for your customer (casual, serious, professions, irreverent, etc.)
- Brand Keywords Listing: Ensure that you list down all requirements for brand spelling.
- Branding: List down each of the brand relevant spelling (and all copy-related branding elements).
- Sort the Message Type (By Platform): Each platform has its set of rules in terms of the number of word counts, character limit, and image size. Ensure you follow guidelines on each type of message that are appropriate on which of your social media.
7 Common Writing Tips for Social Media
Every social media platform has its own set of standards and common practices. However, few general rules come in handy for most of these social media networks.
- The difference in Active and Passive Voice
Active voice usage helps in creating more engaging content.
Readers always like the messages which are direct in business writing to communicate effectively. An active voice identifies the required action and how quickly who is performing the action.
Active Voice :
The subject performs the action described by the verb.
For example;
I will drive the car.
Passive voice
The subject is acted upon by the verb.
For example;
The car will be driven by me.
The difference between the two is, in the first sentence depicts that subject “I” in the action word. It is very much driving the motive to work. Whereas, the second sentence, is also correct, but while reading it lacks action, sounds more flat and factual.
- Remember, Your Audience Come First Social Media
Clearly incorporate in your copy how you will be helping or solving your consumers’ problems. Even B2B or business-centric places their customers first, make sure you talk about them a lot.
- Make sure your Message is clear between your post and landing pages.
Ensure that all the links are accurate, and your social media post and destination content is similar to your message.
- Matching the visual with the copy
Make sure the content supports your poster, gif, or video of your brand. If it lacks that, the reader will lose interest quickly, and it will never receive the fruitful outcome of engagements.
- Be Clear and Concise
As readers focus on social media is about 2-3 second, so avoid using complex language and use short sentences. You need to practice writing short copy for your social media.
- Stop Selling Directly with Pushy Messages
As most of the social media platforms are friendly, where people also have their personal connections. Avoid using direct pushy-sales messages, try to build connections by writing messages which they can share.
- Invoke Curiosity
Probably, one of the most significant social media copy strategies that lead to conversion. Create curiosity about what they’re in store for the customer, such as You’ll know here how you can transform you? Or Losing Weight without any exercise?
Tips to Enhance Your Overall Social Media Content Marketing Plan
- Take Digital Tools Help: There are so many tools available to optimize your content rather than playing the guessing game. Use optimizer tools to enhance words, texts, or even sentences. Use Grammarly always to eliminate or to keep text error-free.
- Research About Competitor: Always know what your competitors are doing. Never copy, that is a big mistake, but you can draw inspiration on how you can leverage their ideas and create your social media presence strong.
- Graphics Support: The world is visual nowadays; a crisp copy needs pictorial enhancement. Either hire an in-house designer or make sure if you are outsourcing your creatives, it comes from a team that understands your brand well.
- Plan in Advance: If you get on to writing important posts on the day you have to publish, it will always be difficult to write effective copy, so have a monthly or quarterly plan ready beforehand. Give your team or social media managers or copywriter the time to come up with amazing posts.
Now You Know How to Write Effectively on Social Media
Always remember Social Media is powered by the written word. Knowing how to harness language in the right manner is the key to success. With all the above-mentioned methods, we hope you can craft a better copy to connect with your audience. There are many agencies that you can take help from to Outsource Social Media Posts Creation https://www.peppercontent.io/writing-services/social-media-content-writing-services to give you the best services and keeps you ahead of your game.