If your e-commerce store is struggling, you could probably start by addressing issues like online traffic to your website.
In fact, this is one of the most important factors that has a bearing on the performance of your e-commerce store.
While there are many ways to increase traffic to your website, the most cost-effective means is through E-commerce Search Engine Optimization (SEO).
For e-commerce companies, Search Engine Optimization (SEO) is the best for increasing their online visibility and organic traffic to the website. This also means reduced reliance on paid channels for promotion, and hence savings in marketing expenditure.
In this article, we are going to list seven simple SEO tips to increase the online visibility of your E-commerce store and mobilize internet traffic towards it.
- Optimize where website product listings and descriptions with keywords.
This first tip is the most basic one wherein you make your website keyword-optimized. Keywords are nothing but the words online customers search for in e-commerce. E-commerce store owners should make sure that their product listings and descriptions have these keywords. Keywords are of different types. The most searched keywords have greater competition. Hence, one should ideally target keywords with lower competition. Google keyword planner and Keywords everywhere are good websites where you can find keywords to use.
- Make your product page experience enjoyable
Making your product page experience enjoyable helps readers stay on your page. This leads to a reduction in the bounce rate and hence improves your website’s SEO ranking. You can go for high-end automation and technologies such as Virtual reality to make your product page more dynamic.
- Improve your website navigation and structure
This point is again quite similar to the above point. Your E-commerce website should be such that anyone however new to your platform is able to navigate through the pages easily and access the required content. You can do this by making your website more structured. This will lead to people staying on your page for longer duration and result in higher SEO rewards for your e-commerce website.
- Remove broken links and optimize your 404 page from your website
Cleaning up broken links and optimizing your 404 pages will enhance your website’s credibility with readers. It will also cause fewer visitors to be turned off from your platform.
- Keep your e-commerce website secure with HTTPS
Always have your website URLs protected by HTTPS protocol.
This instills a sense of safety and faith in the minds of visitors to your website. This is so because these days incidents of cyber fraud and leakage of personal data of customers online have become quite common.
- Improve your page-loading speeds
This goes without saying. If your e-commerce website is slow and takes time to load, your customers lose patience and bounce off your website. Hence, it’s important that you design the backend of your website in such a way that it loads in no time.
- Make sure your e-commerce website is optimized for mobile devices
A large percent of e-commerce website visitors today access the web through mobile phones. If your website isn’t compatible with a web browser, you can rest assured that you will be losing a good chunk of your visitors and potential leads, which in turn will impact your SEO rankings.
- Seek and create backlinks
Earning backlinks to your website content pages, including your product listings, categories, and other pages has been shown to drastically improve a website’s SEO rankings. This is so because backlinks prove that you have content that can be trusted and reliable.
In today’s era of e-commerce, it pays tremendously to have your website SEO-optimized. SEO leads to more visitors, leads, and hence more sales. Therefore, e-commerce companies should definitely invest to make their websites more SEO-optimized.
As valuable a skill SEO has become today, individuals need to acquire this crucial skillset to latch onto the numerous opportunities in this domain. You may even seek professional training from E-learning platforms. Skillslash’s Data Science Course In Bangalore may be something you can check out in order to equip yourself with basic, as well as advanced SEO skills. Skillslash also offer Full Stack Developer Course With Placement In Hyderabad.
This is all for this article. Hope you found it useful.
