SEO for cosmetic surgery practices can be challenging. The article discusses how to use Instagram to grow a plastic surgery practice.
With about one billion active users globally, Instagram has become one of the most popular social media platforms for marketing a business. It has become a strong marketing tool for businesses in diverse fields looking to strengthen their brand, grow their target audience, and generate leads. Plastic surgeons can also benefit from Instagram marketing. The platform allows plastic surgery practices to directly communicate with their target audiences and build on their social media presence. However, SEO for cosmetic surgery practices can be challenging and requires a lot of time and effort. Partnering with an expert in digital marketing for plastic surgeons is the best way for a practice to leverage Instagram for its digital marketing campaign.
Here are some top ways to use Instagram to grow your plastic surgery practice and boost patient engagement –
● Create an Instagram Business Profile– Create a proper business profile for your plastic surgery practice with business address and contact information. This will allow you to keep track of important metrics. This will give you an in-depth view of your audience’s profile views, reach and impressions, as well as demographic information about them. This can help you optimize your posts for your audience. Make your posts more engaging through promotions and “Learn More” buttons. As these tools are unique to business profiles, they can give your practice an edge over competitors that use regular profiles.
● Feature User-generated Content (UGC) – User-generated Content (UGC) is one of the best ways to gain patient loyalty. Never ask patients to post a picture or video. Rather, the strategy should be to gently convince them toward creating content citing the services offered by your plastic surgery practice. Featuring UGC from previous patients can help you build a stronger, more trusting relationship with the target audience groups.
● Create a Well-curated Feed– Creating a consistent theme for your Instagram feed is an important aspect that will keep the followers engaged and make it easy for them to navigate between posts. As your Instagram feed should be relevant to your business, make sure your content reflects the type of services you provide. For instance, to attract new clients, a plastic surgeon specializing in abdomen liposuction should post images explicitly related to this cosmetic surgical procedure, rather than pictures of other procedures.
● Post High-quality Photos and Videos – Make sure to post high-quality photos and videos in your Instagram profile. Typically, when they are considering plastic surgery, patients search for top plastic surgeons in the field and their area of work. Practices can post images of their surgeon, the surgeon working on a patient (with the patient’s permission), behind-the-scenes shots of the office, before-and-after pictures, and treatments provided. Use the professional logo, a professional filter, and good lighting. The primary objective should be to project a professional image that builds trust in your plastic surgery practice.
● Address Your Target Audience with Hashtags–When it comes to plastic surgery, Instagram hashtags are essential. Hashtags help segment the content to target people searching for specific procedures and can significantly improve your online visibility. Integrating relevant hashtags into the posts will allow the content to be seen by people who do not know about your plastic surgery practice. Come up with a hashtag that closely resonates with your practice and specialty. Hashtag the location of a practice so that people know where they can find it. Select around five hashtags to complement your post. Several online tools like Hashtagify.me can be used to discover popular hashtags. However, always make sure to not to include too many hashtags as patient engagement tends to go down on posts with more than five hashtags.
● Use Instagram Stories –Another way to share your plastic surgery business is to use Instagram stories and highlights. Stories allow you to add text, videos, and images, and are a great way to market your practice. Instagram highlights will allow you to showcase the best content from other accounts shared by people who follow your practice on Instagram. Such content can include blog posts or photos as well as links out to other websites that are relevant for readers interested in specific types of content.
● Use Clear Call–to-Action (CTA) – Make sure that the stories have clear CTAs so your audience knows exactly what you want them to do after viewing the content. This might be as easy as asking them to DM you or click on a product or service link.
● Go live – Using live videos is a great way to build content that followers will love and interact with. Live videos can help showcase the personality of your plastic surgery practice and create instant connection with your audience. This is also a great way to promote new services, products, or promotions.
Regardless of the size and location of your plastic surgery practice, Instagram is an effective channel for online marketing. In fact, plastic surgery brands across the world have an active Instagram presence, and utilize pictures and videos to increase their online visibility and connect with existing and potential customers. An experienced digital marketing agency can handle all aspects of your plastic surgery practice’s social presence, including proper Instagram usage, to build your audience and increase engagement.
