Amazon marketplaces have over 5 million sellers, according to statistics. A number of sellers offer similar products to yours. Therefore, it is crucial to make your products stand out. To stay ahead of your competition, you need to understand how Amazon SEO works. You will be able to boost sales on Amazon with increased Amazon product ratings.
We will show you how to use Amazon SEO to increase product ratings and expand your business.
How does Amazon’s Best Sellers Rank work?
Amazon Sellers Rank displays the most frequently purchased items. It helps shoppers find the best products in a particular category or subcategory. Among the top-rated products, the most popular is ranked #1. The Amazon Best Sellers Rank is updated every hour, and it is displayed in the product details section.
If you want to rank higher on Amazon, you should remember three important things:
- Amazon serves as a search engine that helps buyers find relevant products. It means that the better your SEO strategy works, the more items you sell.
- There are dozens of similar products on Amazon. If you want to draw customers’ attention to your products, you should make them more visible. To do that, you need to make your products rank higher.
- As most of your competitors have already mastered Amazon SEO, you should implement the strategy as soon as possible to stay in business.
Following steps will help you to improve Amazon product ratings:
- Choose the right product title
What catches the customers’ attention first? It’s the title of the product. If you want to optimize the title for SEO, you should include as many relevant keywords as possible.
Depending on the products you sell, the title may include the following elements:
- The initial title of the product
- Brand name
- The material, of which the product is made
- Exclusive features of the product
- Purpose of the product
- Size of the product
- Color of the product
- Packaging
- Describe your product using bullet points
The next step you should take is to describe your product. It’s highly recommended to use bullet points. In order of importance, list the benefits of your product. Every bullet point should consist of the short subheading (from one to three words) and a brief description (up to 200 characters).
Make sure to use keywords wisely when you describe your product’s benefits. For instance, if you sell eco-friendly items, don’t overuse the keyword “eco-friendly”. You may also describe your product as planet-friendly, biodegradable, and non-toxic.
- Write a compelling product description
SEO is indirectly affected by product descriptions. In any case, a detailed product description helps customers get a better understanding of your products. And if you want to boost conversions rates on Amazon, you should create a compelling product description.
Here are a few tips to help you:
- Identify your target audience. Check if your prospective customers have experience using similar products. You need to find the right words to convince your target audience to try your products.
- Create the product description yourself if you have good writing skills. Knowing your products better than anyone else will enable you to present them in the most favorable light.
- Provide a brief description of the item’s main features. Focus the customers’ attention to the benefits of your product.
- Make sure the product description is structured correctly. Use subheadings and highlight the most important information.
- Provide full technical details
You should always provide full technical details if you sell electronic devices. Firstly, it will boost your Amazon SEO. Secondly, it will allow your prospective customers to compare your products with others on Amazon.
Make a comparison chart or table if you offer a wide range of electronics.
- Add more visuals
Online sales mean your customers cannot touch, smell, and feel your products. Your products are only visible to them through their screens. This is why you should add more visual content. You can convince your prospective customers to buy your products by using photos and videos.
Keep in mind that images you use should have resolution 1,000×1,000 pixel. It will enable the zoom-in feature and allow your customers to take a closer look at your products. Show how your products look in real life and how it can be used. Explain all the benefits your product has.
Skyrocket Amazon Product Ratings
If you want to skyrocket amazon product ratings, Amzrank Consulting will help you. Contact us today and book free consultation. Upgrade your marketing strategy and boost your Amazon business.
