Yes, you heard that right. 2022 is just around the corner. After a COVID sponsored roller coaster ride of two years, things have finally started to get back on track. Educational institutions have opened. Medical organizations finally have breathing space. Businesses have started to flourish. The one thing that is going to remain the same and eventually grow is the demand for digital marketing and provider of SEO services Sydney. Since almost every business has adopted an online model, it is important to think and include new strategies into your marketing model.
As we draw close to 2021, it is important to rethink and re-plan content marketing plans for the business. The most important thing to consider and review is Google’s ranking factors. Just as the digital world changes with the passing time so do SEO Services Sydney and ranking factors. Google is constantly adding new evaluation rules in its diary to analyze and present the most relevant websites to its users. If you are looking to stay on the top of your SEO Sydney and SERP game, then you must consider the latest advances that have been introduced.
As a leading provider of SEO Services Sydney, we have crafted a list of the latest ranking factors you need to focus on for staying ahead of your competition organically:
Improve User Experience
Publishing high-quality web content won’t matter if your site is difficult to browse for users and Google site crawlers. As a result, you must ensure that your site has a clear hierarchical structure and that the user experience is prioritized. As a trusted provider of SEO Sydney, we always couple our digital strategies with quality content to ensure a strong authority on the web is established.
Users that have a positive user experience are more inclined to stay on your site and explore it for longer. Enhanced user experience on your website will serve as a green flag for Google to mark your website as a relevant site.
Focus on Schema Instead of Keywords
Schema presents the opportunity to provide your users with the information they are looking for in a quick and efficient manner. It helps your website stand out from the other competitors who are still unaware of this insanely impactful SEO strategy. Schema markup is a form of micro data and it helps you create an enhanced description of your content as a rich snippet that is showcased in the search results.
However, there is no conclusive evidence that schema has any significant impact on the ranking of a website, but it is definitely certain that it helps a website stand out from the rest. It helps you present your website in a more prominent and visible manner.
Update your content
Yes, Google is still looking for unique and high-quality material. When it comes to positioning your website at the top of search engines, creating and distributing high-quality content should always be your primary focus. In the past, one of the major cornerstones of SEO trends has always been quality content.
There’s no reason you shouldn’t alter your material if you haven’t done it recently. Uploading new content to your website can have a big impact on its search engine rating.
Establish Voice Search Optimization
In 2022 and the following years, voice search will continue to be a prominent SEO trend. Today, voice search is becoming increasingly popular. Nearly 58 per cent of people use voice search to find local company information, according to estimates.
It’s all about creating conversational content when it comes to optimizing your website for voice search. This results in material that is more casually written and places less focus on keywords.
Build Quality Links
Backlinks are, without a doubt, the most essential aspect that has a direct impact on your rankings. Page-Rank, which is at the heart of Google’s ranking system, is built on them. Despite the fact that Page-Rank hasn’t been changed in several years, Google has affirmed that it is still in use.
Target Local SEO
Over the last few years, businesses and SEO strategists have realized the importance of local SEO. As the number of mobile searchers continues to dominate, any business with a physical location should constantly focus on high local rankings for overall digital domination.
Strong Social Media Presence
There’s still time to maximize your social media presence, and the results will be well worth the effort. There are numerous benefits to developing your brand on social media. It may help you improve your brand’s social customer service, give you new ways to communicate with customers and prospects engage and reach new audiences, establish authority, and increase traffic to your website.
Choose the right keywords
Keywords are still vital; you must include relevant keywords in your content in order to appear in the top search results for that specific term. Google’s algorithms, on the other hand, have become far more sophisticated in determining if your material is truly addressing a topic in a relevant way or simply jamming in a few keywords.