Website design is the most focussed aspect of online business promotion and branding. What makes a website stand out? Or in other words, what is a good website design? Contrary to the most commonly perceived and popular prototype, a good website design is what caters to users’ purposes. To be precise, a great website is designed to provide excellent and exceptional user experience.
When it comes to user experience, a friendly and functional user interface matters a lot and makes great differences.
- It functions like a ‘FILTER’ for the visitors.
- It impacts the bottom line of business.
- It impacts the website’s search ranking.
Here is what you should remember to create a great website design or in other words, ensure an amazing user experience.
Focus on Your Primary Audience
It’s practically impossible to create a content that will appeal to all and sundry. Therefore, you need to feel the pulse of your core audiences. A good website must have a strong content structure, user-friendly navigation features and clear messages – all drafted while keeping the primary audiences in mind so that they can get what they want.
These are a part of developing and strengthening on-page interaction characters which, when inscribed into a website, help towards converting visitors into buyers.
For the secondary and tertiary targets, a web design company in Kolkata should think incorporating menu options and call-to-actions tools to achieve the desired results.
Create Multiple Paths
You should create multiple avenues through your website to fulfil your ‘conversion’ goals. The route from ‘Entrance to Conversion’ should not be limited to only a ‘SINGLE’ path. Experiences show that business-to-business audiences take multiple visits before converting.
A great website design must include multiple paths and also contain a logical information structure to direct the visitors towards the end goals.
Choose Menus Carefully
Too many choices often create confusion. When it happens, you cannot pass the bulk of blame to your bad luck or visitors; the fault is yours.
A website must have a clear selection of menus and sub-menus. A neat categorization of chosen menus into logical and self-explanatory groups makes navigational experiences hassle-free for your users.
Focus on Logical Menu Placement
Irrespective of where your audiences prefer to open their website – laptop or mobile phone –the navigational experiences should be a breeze for them. The best way to promise that is to ensure that your audiences never discover contents in unexpected places.
Use Clear Wording on Menus and CTA Buttons
We often tell audiences to move to other pages. It’s a way to tell them indirectly that ‘trust us and we won’t let you down”. It’s nothing but asking too much!
The most effective way to convince your visitors to take a tour of your website is to ensure clear microcopy – words used for menus and CTA buttons. Just two-three words you have to use for the contents but the right choice of words for the microcopies creates a HUGE impact on users’ experiences. Who not knows a favourable user experience always gives a boost to conversion rate?
Don’t Ignore Footer Menus
Let me tell you the truth – your footer menu is the Site of Multiple Actions.
Some companies use the footer menus to incorporate some important options that are missing in the main menus. The primary reason is to keep the main menu bar uncluttered. You can follow their footprints. These things will make difference in the whole way to make it quite natural and interesting from every end. You can definitely check out more blogs to enrich your knowledge and quench your thirst.
