The Importance of Mobile CRM
People all across the world are ditching their desktop computers in favor of mobile devices to access the internet. The share of mobile device internet traffic increased from 1% in 2009 to 13% in 2013, and it’s continuing to rise.
There will be shifts in strategy as a result of this. Users and consumers alike have come to anticipate constant availability and up-to-the-minute updates.
Sales teams must have instantaneous access to the most up-to-date business information from their global colleagues; consumers need a mobile-first experience, and IT must find a means to stay on top of the company’s mobile strategy.
The promise of mobile CRM is two-fold, involving not just mobile access to data but also, and more crucially, the option of leveraging your CRM as a foundation on which to develop your whole mobile strategy, from branded customer-facing applications to dispersed customer care and support.
Mobile Sales: The Future of Customer Relationship Management
The sales process may benefit significantly from the use of mobile CRM. With real-time data editing and synchronization, your mobile sales team will always be working with the most recent information. As a result, a salesman equipped with a tablet or smartphone may do the following, all without needing access to a desktop computer:
- Integrating a calendar into your daily routine
- Click to dial into a meeting Access and edit leads, contacts, and opportunities
- Distribute and see data
- Explore the use of dashboards
But modern mobile sales solutions provide a lot more functionality. The addition of cloud storage to mobile CRM means that users no longer need to synchronize data with a local copy but rather may access the same, up-to-date data from any device, anywhere in the world. Mobile file sharing, background research, and proposal updates are all possible for geographically dispersed teams.
The latest app updates may be sent to the sales team in real-time, and data from custom applications can be fed straight into your CRM server. All of a company’s customer relationship management (CRM) data, analytics, and outward-facing marketing materials can be accessed from any device, anywhere, allowing salespeople to focus more time and energy on closing deals and less on paperwork.
There are Five Main Advantages of using a Mobile CRM for your Sales Team.
Increased Revenues
A mobile customer relationship management system will boost revenue first and foremost. A higher number of transactions will be closed at a higher value if your sales professional has instantaneous access to their account history, product information, pricing, and promotional materials while out in the field. Salespeople may save time by keeping all relevant information on a prospect in one central area on their phones, eliminating the need to rummage through notes or look up a contact’s information. This clears the way for getting to know them on a deeper level and, eventually, for making more sales.
Advanced Statistics Collection
Moreover, the mobile CRM shortens the time it takes to gather insights. The customer relationship management system provides managers with data on activity in the field and recommendations for resource deployment. Allowing sales representatives to access the CRM from their mobile devices while out in the field will increase the CRM’s ROI by ensuring that management always has access to the most up-to-date customer data.
Improved Efficiency
By using the most integral features of mobile devices, mobile customer relationship management unleashes enormous productivity gains. A huge time saving for sales representatives is having their calendar and contact apps synced with the CRM. The sales representative gets notified on his smartphone of impending meetings and has instant access to the prospect’s contact details and any new notes made on them without switching between apps. Also, salespeople may better plan their routes and make more stops to see customers when they display their weekly schedules on a map.
BYOD-Friendly
Since the information in Office24by7’s mobile CRM solution is synchronized across all mobile devices and operating systems, your organization can provide your sales staff the freedom to utilize whichever mobile device they choose when out in the field. Why go against the grain and force your staff to use antiquated mobile devices when technology is evolving faster than the company can keep up with? Instead, you could switch to a mobile CRM that is compatible with every operating system and gadget, including wearables, which is the latest fad in customer relationship management software.
Better Support for Customers
There’s a reason sales and support are generally discussed together. The sale’s completion is only the beginning. Acquiring loyal clients who are continually amazed by your company’s service, value, and dedication is your primary focus. As a result, it’s essential that sales and support teams work together and provide accurate, real-time data. The use of a mobile sales CRM will allow your company to discover, communicate, and solve issues with present and prospective customers in record time.
The use of a mobile customer relationship management system is now required in 2015. It’s a must. Your company’s sales crew will be more efficient, and management will be able to allocate resources more effectively, all thanks to a mobile customer relationship management system. In a nutshell, switching to a mobile CRM can boost your company’s income and productivity while making your sales staff happy since they won’t have to waste time in the office entering data when they might be out making sales.
Wrapping It Up
If you are on the lookout for a mobile CRM that will ease out the entire work of your field officers and make it easy for them to reach out to the customers, then Office24by7 is the one. Want to know more about our software, give us a quick call at +91 7097171717 now.
