Introduction
The job of a product description writer is simple— penning down an honest review of said products, or services, while outlining all their USPs and utilities. However, the catch is, it is easier said than done. Of course, you can do it better with some practice, and with a few gigs on the way, but the art of putting down the right words on paper is quite a task.
If you want some product descriptions written for you, frown no more! We, at Pepper, the largest content platform in the country, have top-notch product descriptions services available for all our clients. However, if you are still curious and wondering how we do it here at our den, you have hit the jackpot! Stick on and prepare to be bamboozled!!
How to write a description of products and services?
The description writers online at Pepper are experts at writing creative product descriptions. Like all geniuses out there, our team (which we are extremely proud of!) has a five-step process to nail your work. Not only does this give you accurate, top-tier articles, but it also keeps our workforce from the clutches of severe writer’s blocks. Here is the secret behind all those high ranking pieces, and we are letting you in on it!
- Taking a good look at the client’s requirements of the product or services: To begin with, we take a good look at the briefs sent to us by our clients. This includes staring at our computer screens for half an hour, munching on some snacks, and reading every tiny detail at least seven and a half times before we process anything. (We told you we would tell you our secrets, didn’t say it won’t be ugly!) Once all that is done, we make a (mental, because excel sheets will require another nine hours of questioning bad life choices, ) record of the important keywords and phrases that we really liked and think of ways to incorporate them into our articles.
- Researching about what our clients want us to write: Next, we do our research. This may or may not include SEO, which means another one hour of staring at Google trying to figure out which keywords will work the best for our clients. Apart from that, we writers also look up other websites for similar products and services which can give us an idea of how the article should be written. (Bonus secret: we keep an eagle eye on our clients’ competitors and go into a full-on Avengers mode to write better descriptions than theirs!) In the process, we pick-up some catchy words and phrases, ensuring the Plagiarism poltergeist does not come back to haunt us(!) from the Internet and from the deep dark corners of our minds to include into the article.
- Creating a clear structure for the article before we begin to write: After some more staring at the screen, we are ready to write the first three words of the article! (Pats on our backs for that.) Some of us, the really intelligent ones (*wink*), create a structure first to reduce the chances of writer’s blocks. Moreover, a structured article is a saviour when it comes to strict deadlines. They help us to write an article containing all the important points required by our clients. The structure works as a guide for us to deliver top-notch work.
- Writing an authentic article adhering to the client’s instructions: Here comes the tough job that entails three hours of munching on snacks, two more of a short nap, one and half hours of staring blankly at the screen and questioning our existence, and finally, half an hour of rushing through the first draft because deadlines! Once the first draft is on the sheet, irrespective of how ugly it reads, it becomes ten times easier to get the second draft out. A better version of the previous, this one is prettified with flowery words, conspicuously chosen, and manipulated, phrases from books and blogs, and a hundred percent accuracy. The third draft comes easy and sounds much more like an article that can be submitted for review. Nonetheless, some of us ‘clean freaks’ go a step further and submit the fourth draft instead.
- Taking extra care of SEO: Pepper’s SEO practices work like magic for our clients but the process to get there is like watching a movie in German. Without subtitles. Nonetheless, we take special care of SEO, dedicating our energy, efforts, and perfect eyesight to get you that first rank on Google. Once we are happy with the keywords, we do some more research to check how the algorithm is behaving. Everything said and done, we put them in the articles and make you a millionaire!
Conclusion
Product description writers, like all the others, are the superheroes at Pepper. They are the ones who keep this content platform running on the wheel. Of course, we miss some deadlines, send back articles for rework, and have tussles over who to assign the next work to. But at the end of the day, this family works together to support each other and all the clients that trust us with their work. We are the largest content platform in the country not because we are perfect, but because we strive to be the best version of ourselves—for one another, and for our clients.