What is Digital Marketing?
Digital marketing is a way of marketing products or services through various digital media including SEO, SMO, PPC, SEM, SMM and others allowing small businesses to compete with others. People assume that digital marketing means content marketing and social media marketing. But in fact, those are exists as types of digital marketing. I will go through different types of digital marketing in the following article.
Importance of digital marketing
To bring more traffic into websites or increase site ranks the importance of digital marketing cannot be described in few sentences. The amount of time spent sitting in the internet has been increasing over the decades as people spend most of the time surfing internet. Therefore, digital marketing is the best way to reach to the targeted customer.
Types of Digital marketing
Now, it is high time to explore different types of digital marketing. Eight types of digital marketing are as follows:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Search Engine Marketing
- Content Marketing
- Affiliate Marketing
- Email Marketing
- Mobile Phone Advertising
- Search Engine Optimization (SEO)
As part of any digital marketing strategy, SEO is a crucial part to moving customers into your website. SERPs or Search Engine Result Pages appears to users when they search through keywords using a search engine like Google, Yahoo, Bing and so on. Every user receives an individual result pages based on their keyword search, users location at time of searching and their browsing history. SEO is involved with different strategies which are as follows:
On page Optimization: On page optimization is a technique to collect and move traffic into the website by applying techniques. Web pages should have good quality contents and information should be accurate based on the products and services. In the website, however, there must have good density of keywords and Meta keywords to take the website above all of its competitors.
Off page optimization: You can take control of your website through on page optimization while off page SEO refers to the page ranking factors that occur off your website such as backlinks from another site. Backlink is a link on one website that, when clicked, it takes the users to other website. Backlink creates a huge impact on catching the targeted customers. Backlink should be built with trusted and well known site because article directories, paid links have negative impact on search engine.
- Social media marketing
As more people are being engaged with social networking nowadays, it has been crucial to do social media marketing, allowing you to intimate with your customers in a more friendly way. By this interaction you can acquire more customers’ feedback. Keep an eye what customers look for and focus on it. Arrange conversation with customers. Whether you are on Facebook, twitter, Snapchat or LinkedIn these efforts all amount to social media marketing.
- Search Engine Marketing
Search Engine Marketing (SEM) is the process of acquiring market online by purchasing Ads on search engines, including Google, Yahoo, or Bing. SEM involves the promotion of websites by increasing their visibility in Search Engine Result Page (SERP). There are two popular methods of Search Engine Marketing: 1. organic and 2. Non-organic search. It takes more time to create as more concentrated towards content creation, building hyperlinks, meta-tag optimization, keyword enhancement, keyword research etc while it focuses on long term results and inexpensive. On the other hand, Non-organic SEO is used for making immediate effect while it makes short term effort, it is very expensive process as well. General steps involved in search engine marketing which are as follows:
- Define Effective Strategy
- Choosing Right Keywords
- Optimizing Website Content
- Submitting website for Indexing
- Add quality links in website
- Create quality backlinks
- Content Marketing
Content marketing refers to the creation and sharing of online material including videos, blogs and social media posts that do not explicitly promote a business but to make interest in its products and services. In details it is said for content marketing, instead of putting products or services directly, relevant and useful content are made for customers help them solve their issues. When you write content for your website do make sure your content is unique and people are interested to read it. Consider the language your audience uses when the seek information on online. Finally, share your content across your entire social media platforms for reaching targeted customer.
- Affiliate Marketing
Affiliate marketing is the process by which you can get traffic into your website by paying commission to external called affiliates. It is a great marketing targeting tragedy where you would pay commissions for every conversion after it occurs. Some other things should consider for choosing affiliate marketing to reach targeted customer. The amount of buying product through affiliate marketing has been increasing these days and in future this number will increase. Besides, affiliate marketing can track your business by letting you know instantly when a link is clicked. Everything including impressions, sales tracks, and conversions are trackable by which you can have records of your progress.
- Email Marketing
Email marketing allows you to update your email subscribers on a regular basis about your company. This makes a quality relation with customers unlike any other types of digital marketing. Your email provides value to your customers. As a result, you build brand trust and brand loyalty.
- Mobile Phone Advertising
Each of the types of digital advertising can happen on a mobile device. Mobile marketing include SMS advertising which could prove an asset to local marketing efforts. You can message your customers and provide special offers, coupons, and updates about your company.
Offline Digital Marketing
Your digital marketing strategy is not complete with online digital marketing alone. You should consider some types of offline marketing to meet your goals which include radio and television marketing.
However, now you know the types of digital marketing. So, start working to promote your business and reach your targeted consumers.
