Cloud telephony services, and cutting-edge communication platforms, are the future of sales. The pandemic has encouraged businesses to adopt a remote workforce. The businesses that have switched over to cloud telephony solutions have been able to manage their business communications well.
Cloud telephony solutions can increase the productivity of your sales team to a great extent. This is because being an automated solution, a cloud telephony solution can automate manual tasks that are otherwise handled by your sales team and thereby free them. Thus your sales team can concentrate more on designing the best sales strategies.
Factors Driving Cloud Telephony Growth in India
Cloud telephony solutions are powered with robust features such as auto-dialers, click-to-call, CRM integration, etc. The future of business is cloud telephony and cloud telephony is revolutionizing the way business is being done. Being flexible and scalable, cloud telephony solutions especially subscription-based models are more acceptable and are being adapted by many businesses. Below are the many factors that are driving cloud telephony growth in India
A. Remote Work Culture
Cloud telephony solutions helped businesses in adopting a hybrid model of workplace or remote workplace which was the outcome of the pandemic. The businesses that adopted cloud telephony solutions have gained a lot and this is due to the many benefits offered by cloud telephony solutions such as portability, scalability, etc.
Notably, businesses do not need heavy infrastructure or equipment to install cloud telephony solutions. All the users or agents have to do is log in to the cloud telephony application and in case of a technical issue; users need to contact the cloud telephony providers for the same. Cloud telephony solutions give your employees the freedom and flexibility to work remotely so that agents can manage calls from anywhere.
B. Expanding Indian Startup Ecosystem
Cloud telephony can be beneficial to the Indian startup ecosystem by assisting businesses to reach their target audience. Not only are cloud telephony solutions affordable, but also helpful in the establishment of internal and external business communication, enhancing customer service and satisfaction and thereby increasing revenue. With the use of cloud telephony solutions, startup businesses can gain valuable insights into customer interaction data. Startup businesses that adopt cloud telephony services have an improved customer experience.
C. Increased Emphasis on Customer Service
Customer service has become a crucial factor in every business, especially in consumers purchasing decisions. More and more customers are not only looking for product quality but also the quality of customer service provided. A majority of customers want their query to be resolved in the first call itself while a few are interested in knowing about the interactions they made before.
Cloud telephony is the perfect choice for those businesses needing to provide excellent customer service and satisfaction. Also since customers can reach out to your business through several social media platforms, your cloud telephony solution should be able to have such multichannel integration as well.
D. Globalization of Indian Companies
Cloud telephony solutions can support Indian startups and businesses that are going global. This means that cloud telephony solutions can be easily scaled up without the need for infrastructure, etc.
E. Data Analytics Importance
For any business to thrive, data analytics are highly important especially since they provide valuable insights such as the business products, services, customers’ behavior, trend in the market, etc. These insights help businesses fine-tune their marketing strategies.
How can Cloud Telephony shape the future of Sales?
The epidemic has brought a shift in sales-driven approaches toward digital approaches. Many of the businesses that were digitalized could survive the epidemic. That said, businesses need to be more customer-centric to have winning sales strategies. Below is a short brief on the future role played by cloud telephony in the field of sales;
Digitalized Sales Driven Data
As many businesses undergo digital transformation, cloud telephony lets the user get information regarding buyer behavior and readiness, lead scores, interaction preferences, and customer sentiment. Cloud telephony provides integrations with tools such as a CRM system that helps you analyze customer interaction data and thereby help in gaining valuable sales insights.
Customer-Centric Sales
Generally, business-to-customer enterprises should ensure their sales strategies are customer-centric and that customer’ opinions are highly valued. The greater the customer-centric sales strategies, the greater would be the customer satisfaction and revenue. This is achievable by the use of a cloud telephony solution.
Sales Automation
Cloud telephony solutions such as IVR systems, missed call service, and bulk SMS service help drives sales for any business via lead generation. All of these solutions are automated systems that can automate any mundane task given. Not only does this save time but your business never misses a lead!
Conclusion
The fastest growing ITES (Information Technology Enabled Services) industry segment in India is the BPO (Business Process Outsourcing) industry. Thus it can be said that there is a very bright future for cloud telephony solutions only if your business adopts the right cloud telephony solution. If you want your business to flourish and gain more revenue, choose Office24by7 Technologies the best cloud telephony services India has. Harness the power of cloud telephony solutions today by calling us at 91 7097171717 or emailing us at sales@office24by7.com!
