The global hair care market size is projected to reach USD 111.98 billion by 2026, exhibiting a CAGR of 5.2% during the forecast period. Rising incidence of hair problems in urban areas is expected to be the central growth driver for the hair maintenance market, finds Fortune Business Insights™ in its recent report, titled “Hair Care Market Size, Share & Industry Analysis, By Products (Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others), Distribution Channel (Supermarket/Hypermarkets, Specialty Stores, Online Stores, and Others), and Regional Forecast, 2019 – 2026”.
Urban spaces are a hotbed for pollution and extreme weather changes, which has led to long-term health hazards for humans and for the environment. Compounding to this is the expanding number of people in the working age group of 15 to 60 years, which has raised the overall stress quotient in big cities. A study published in the Journal of Clinical and Diagnostic Research in 2018 revealed that 60.3% of the working-class males reported that they are suffering from a hair loss problem, while 17.1% said that have a dandruff problem. Thus, growing prevalence of hair-related issues is emerging as one of the leading hair care market trends.
The report states that the value of this market stood at USD 75.33 billion in 2018. Besides this, the report shares the following information:
- Comprehensive overview of the general industry outlook;
- Elaborative analysis of the major market trends;
- In-depth evaluation of the market drivers and challenges;
- Detailed study of the market segments; and
- Microscopic research into the regional and competitive dynamics of the market.
Market Trend
Rising Popularity of Hair Maintenance Products among Men to Create New Sales Opportunities
Hair care awareness among men is steadily rising around the world. The fashion of keeping long hair and hairstyling and grooming is increasingly being followed by men, especially in urban areas, the hair care market research states. In April 2017, a research study on scalp hair health was published in the International Journal on Trichology, which found that nearly 40% of male students from China and 12.5% male students from India colored their hair. The study shows that men are not just superficially interested in grooming themselves, but they are taking serious efforts to enhance their appearance through coloring, dying, and styling their scalp hair. Most importantly, personal grooming can now claim to be gender-neutral, removing biases surrounding cosmetics.
