The Zelite Solutions has published a new blog post on “How to Build ABM List from Scratch. The blog explains step by step procedure that organizations can follow to build list of target accounts that matches with their ICP (Ideal Customer Profile).
The blog first gives Account-Based Marketing introduction. According to blog, Account based marketing is a practice leveraged by B2B advertisers. It focuses on campaign efforts to reach one or many key accounts or enterprises. Marketers have used ABM for decades. However, it’s evolved dramatically from the days of cold calls and snail-mail. Now, B2B business advertisers use the latest technology to execute digital campaigns. Today, one can run an entire ABM initiative using an automated marketing platform. However, it’s important to choose the right platform for ABM marketing. For an ABM initiative, one must have the ability to identify target accounts. One must also have the ability to measure the performance of accounts.
Account based marketing requires coordination across company’s departments. It’s very important that there’s an alignment between sales and marketing teams. However, teams must also coordinate to manage enhanced data and technology. The blog states that, Account-Based Marketing requires team work. Various roles that are involved in ABM Program are Project lead, Project manager, Executive marketing sponsor, Executive sale sponsor, marketing representatives and Sales representatives.
The blog has given step by step procedure to build ABM List which involves choose strategy, create ICP, vet data, segment data, incorporate third-party data, establish priority tiers and establish accountability. The blog also highlights some points on how to manage ABM List. It has given some real case study examples to understand process in detail.
For more information on How to build ABM List , you can visit website Zelite Solutions.
If you want to build ABM list for target accounts for your organization or if you have Account-Based Marketing Services requirement then contact Zelite Solutions.
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