Gluten-Free Products Market:
Growth opportunities in the gluten-free products market look promising over the next six years. This is mainly due to the change in the consumer’s preference towards healthy food products and increasing prevalence of the celiac diseases. The increasing number of government initiatives to introduce different strategies and plants to support the adoption of gluten-free products is further driving market growth.
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Gluten-Free Products Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The global gluten-free products market augments traction, particularly over the forecast period (2020-2027). The prominent factors augmenting the market’s growth include the significant shift in the consumer’s preference towards healthy food products and the rising pervasiveness of celiac diseases. As per a study conducted by the Celiac Disease Foundation, the current world prevalence of celiac diseases aggregated to 1.4% (based on blood tests) and 0.7% (based on biopsy results). The prevalence is the highest in Europe and Oceania, that is 0.8%, further followed by 0.6% in Asia, 0.5% in Africa, and 0.4% in North America. Females and children are the biggest contributors when compared to males and adults.
The government in developed economies is introducing various frameworks and initiatives to support the adoption of gluten-free products. For example, Drug Administration (FDA) and the US Food and subsidy allocations are the most popular government agencies, having different implementation strategies related to the market. In gluten-containing food products, gluten protein is responsible for preserving, managing the moisture content, and extending the shelf life of the products. The biggest gluten-free companies focus on research and development activities to inculcate advancement in technologies to attain the desired shelf-life. One of the recent technologies that help the manufacturer to improve the texture and shelf-life of the products is Microencapsulation. This technology has been used to improve the shelf-life of frozen biscuit dough, refrigerated pizza, frozen muffins, and biscuits. Moreover, the increasing number of large retail stores, including specialty stores, convenience stores, pharmacies, drugstores, has unlocked new platforms to distribute these products.
The avoidance of gluten-containing products and consumption of gluten-free products have emerged as a global trend, thus boosting the gluten-free market size. However, the restraints concerned with the gluten-free market is the lack of an adequate number of dietary fibers in gluten-free products, resulting in constipation and other ailments of the digestive system. For instance, gluten-free flours are often used to make pasta, pizza, bread, and other bakery goods and have a high glycaemic index and low fiber content.
Product Type Segment Drivers
Based on the product type, the cookies and snacks segment is projected to expand at a faster CAGR over the forecast period. The major factor boosting the growth in this segment is the huge demand for staple food products that include crackers, buns, biscuits, cakes, and cookies in Europe and North American region. The increasing awareness related to celiac and other digestive health issues among individuals further encourages them to choose gluten-free cookies and snack options.
Regional Drivers
On the basis of region, North America is anticipated to lead the global gluten-free products market over the forecast period. The high awareness of gluten-free products, expanding number of diagnosed celiac patients, and the presence of key players in the market are the key factors that are fuelling the growth of the market. According to a Celiac Disease Foundation report, the incidence rate of celiac diseases among Americans amounted to 0.5% in 2018. Approximately three million Americans have celiac disease, and around 40 million suffer from gluten-intolerance or sensitivity. This is because of the high consumption of gluten-containing food products, which are considered an important part of the meal, like bread. Furthermore, the leading players in the market, such as The Kraft Heinz Company, Kellogg’s Company, General Mills, and other companies, are stressing to increase portfolio of gluten-free products and have projected innovations in this region. This factor will further strengthen the market demand in North America.
Gluten-Free Product Market’s leading Manufacturers:
- Raisio Oyj
- Quinoa Corporation
- HERO AG
- Kellogg’s Company
- Hain Celestial
- Ecotone
- Barilla G.E.R Fratelli S.p.A
- Conagra Brands Inc.
- The Kraft Heinz Company
- General Mills Inc.
Gluten-Free Products Market Segmentation:
Segmentation by Product Type:
- Beverages
- Bread Products
- Cookies and Snacks
- Condiments
- Seasonings & Spreads
- Dairy/Dairy Substitutes
- Meats/Meat Substitutes
- Others
Segmentation by Distributional Channel:
- Hypermarket/Supermarket
- Convenience Stores
- Online
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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