Superfood Market:
Growth opportunities in the superfood market look promising over the next six years. This is mainly due to the rapidly growing old age population, changing lifestyles of individuals, high demand for fruits increasing health awareness, and high disposable income.
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Superfood Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The augmenting health awareness, increasing demand for fruits, and the rapidly rising old age population are the prominent drivers supporting the global superfood market‘s growth. The demand for food is increasing remarkably, despite the fluctuations in the food prices. Also, urbanization, altering individuals’ lifestyle, and high disposable income are anticipated to boost the market growth. Consumers are more prone to healthy and convenient foods and prefer to have fruit-based drinks and meals owing to their hectic work schedules. The fruit-based meals are easy to prepare and save money and time. Thus, the surging demand for food supports the global growth of the market.
The huge demand for organic food and beverages led by the accelerating health awareness may fuel the market growth over the forecast period. Moreover, the widespread COVID-19 pandemic has augmented the demand for superfoods owing to the largest hit taken by the demand for essential food. Panic buying and food hoarding, reported by the reports of several cities throughout the world, is the crucial driver for expanding the market demand. Also, consumers are vigorously looking for a superfood to boost their immunity. The low cultivation of foods further leads to a boost in demand and prices of superfoods. However, the factor that would act as a constraint for the superfood market’s growth is the increasing population with low disposable income, largely in underdeveloped and developing economies.
Type Segment Drivers
Based on the type, the market is segmented into grains & cereals, herbs & roots, fruits, vegetables, and others. The fruit segment is projected to lead the market over the forecast period due to the growing awareness in consumers about healthier diet patterns. Also, fruits offer many health benefits, like preventing heart disease, cancers, and high blood pressure, which will further bolster the market.
Regional Drivers
On the basis of regional coverage, North America is predicted to dominate the market over the forecast period because of the ongoing R&D activities and the rising popularity of nutritious low-calorie food. On the other hand, Asia-Pacific region is expected to grow at a faster CAGR during the forecast period attributing to the growing health concerns among consumers.
Superfood Market’s leading Manufacturers:
- Del Monte Pacific Group Ltd
- ADUNA Ltd.
- Superlife Co. Pte Ltd.
- Barlean’s
- Suncore Foods Inc.
- OMG! Organic Meets Good
- Nature Superfoods LLP
- Sunfood LLC.
- The Green Labs LLC
Superfood Market Segmentation:
Segmentation by Type:
- Fruits
- Vegetables
- Grains & Cereals
- Herbs & Roots
- Others
Segmentation by Application:
- Bakery & Confectionery
- Snacks
- Beverages
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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